Media that can deliver High-quality local informationOkitive has also changed the image of okinawa televisionexternal . Help is also necessary to quickly achieve what you want to achievean okitive future where . Everyone involved in okinawa can Leverage Digital Marketing Customer Education solve their problemsgradually changing attitudes and behavior within the company──please . Tell us about the background to the launch of okitive.Nonami:while tv viewership is on the . Decline, internet viewing time is increasing year by year, and internet advertising has become a . Larger part of advertising sales.
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Okinawa tv needed to launch a new business, and the . Idea roderick thompson digital marketing and creative services manager of an owned media was raised.We also wanted to increase interest in television through . The web.About okitive Okitive is an okinawa area-focused media that delivers information from all angles, . Focusing on people, things, and events related to okinawa. The idea began around the end . Of , when okinawa television celebrated its th anniversary, as an effort to explore a . New way of being a television station.
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It was launched in december as a web . Media called Oki nawa + ac tive = okitive with the desire to connect people . Who are actively and proactively looking for information about okinawa with okinawa itself, and in . October it achieved currently, certain rules for selling insurance apply million monthly page views.For more details, please see the press release. ( . ) ──what was the atmosphere inside the company like when okitive first started?Uehara:at the time, . There were few new initiatives outside of tv shows, so there was an atmosphere of, .
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What should we do? although there was a sense that we needed to promote digital, . I think there was some resistance to the technical aspects.So, I think that the first . Step, conducting an internal survey to ask for ideas for creating an easy-to-understand logo and . Deciding on a theme, was a very good way to go about things.After that, some . People volunteered to join the project team, while others joined at the recommendation of their . Superiors.–please tell us if you encountered any difficulties.
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Touma-san:it was quite a struggle to get people . To understand something new, especially about venturing into the digital realm.We struggled at every stage, . From starting with nothing to launching, but once we got going, the attitude south africa numbers within the . Company changed to something very positive. Now that people are getting involved and thinking about . What seems interesting and what they can do, I’m really glad that I worked so . Hard. Aiming to be a media that can deliver High-quality local information──what kind of media .
