Learn from the social media success of the municipality of ‘s-Hertogenbosch
Mastercourse Social media & AI. Become a certified social media expert in 9 sessions. Register
How do you, as a municipality, ensure that you continue to successfully connect with the content preferences of residents? In our previous article, you saw how the top 20 large municipalities in the Netherlands tackle this on their social media channels. The most successful municipality in social content creation? The municipality of ‘s-Hertogenbosch! What can we learn from the approach of its online media team? In this article, a look behind the scenes.
Curious about how the top 20 large municipalities continue to connect with the content preferences dataset of their residents? Read part 1 here .
We spoke with Marlou Leenders
She is a content and communication strategist at the municipality of ‘s-Hertogenbosch. Marlou is one of the 7 employees of the online media team and responsible for the social media content. How do they, as a team, give direction to the social content creation?
“Our municipality jumped on the social media bandwagon quite early. Where we initially mainly disable antivirus application on startupcreated playful content, social media have now been important communication channels for years, for which we make well-considered choices. We look at who is active on which channels, take a good look at what works via the statistics and continuously refine our guidelines for the various channels,” says Marlou. “For us, communication vision is an important starting point to determine what we do and do not do on social media. We create this vision together with our other communication colleagues.”
Team effort and separation between the socials of municipalities and government
The content is also a team effort at the municipality of ‘s-Hertogenbosch: the communication colleagues provide input for caseno email list content and the media team ensures a well-written message. The right images and the right timing for posting are also taken into account.
