To paraphrase if you fight the law, the law’s going to win. and data privacy?Are you trying to fight them and sneak around them, or would you rather learn how to follow them?
Spam and data privacy laws are reaching a point where they affect practically every company – even the smallest ones. Aside from fines and logistical requirements, failure to live up to these laws can also hurt your
Make no mistake. Privacy is extremely important to the majority of subscribers on your list. that 89% of consumers care about data privacy and want more control. But the truth is, the same survey found only 32% of people have taken action to protect themselves.
Most people rely on data privacy laws and the platforms they use to provide protection and help them avoid spam. Can you blame them? It’s rough out there. Spammers and scammers are relentless.
So, let’s take a closer look at how to be a law-abiding email marketer that your subscribers can trust.
Why do we need spam and data privacy laws?
We live a huge part of our lives online. The personally identifiable information (PII) flowing through digital ecosystems represents a treasure trove of data that spammers and cybercriminals can use for nefarious purposes. We’re way past Nigerian princes now.
Spam is just one of the problems data privacy laws aim to address. But it’s a big one. indicating around half of global email traffic is from spammers. Beyond the typical unsolicited marketing messages, there are much more serious issues like for people to worry about.
Unfortunately, spam and data privacy laws won’t stop bad actors… nothing will. However, regulations do give the good guys guidelines to follow to ensure you stay on the right side of the law. Data privacy laws also make it possible to prosecute and punish email senders who try to take advantage of people for profit.
As one of the good guys, your role is to understand the risks and Vietnam Business Email List protect the privacy of your subscribers’ sensitive data. That includes the information you collect through online forms, purchase behaviors, and yes… every single email address on your list.
You may not have bad intentions, but you can still land outside of data privacy and spam laws meant to protect consumers. That’s why it’s important to brush up on what’s required and what’s prohibited.
Spam and data privacy laws around the world
Here are the main data privacy laws to be aware of so you can be sure you’re in compliance and protecting your email deliverability. Keep in mind that your company doesn’t have to be located in these regions to be subject to the laws. What matters is if you have contacts living in regions that protect them. Be sure to check out to the full articles on these laws to learn more.
Quick Disclaimer: This article is for informational purposes only and should not be taken as professional legal advice. Please contact your attorney for official guidance on data privacy laws and your obligations.
CAN-SPAM
The is an anti-spam law that established the United States’ national standards for sending commercial email. It defined commercial email messages, which are different from transactional or relationship emails. It also provided guidelines for sending behavior, content, and unsubscribe compliance.
To follow the guidelines in CAN-SPAM, you must include:
- Visible and operational unsubscribe options in your commercial emails
- The legitimate physical address of the company
- Accurate “from” information
- Accurate subject lines
Plus, you cannot send to harvested email addresses.
Being about 20 years old, CAN-SPAM has taken its share of criticism, much of which may be fair but also concerns certain things that didn’t even exist back in 2003.
One of the biggest criticisms is that individuals cannot file suits against companies that violate the law. Enforcement depends on the Federal Trade Commission (FTC), state attorneys general, and the Federal Communications Commission (FCC). So, it’s up to the government to enforce a law that primarily affects ordinary people, who were left mostly powerless even after the law was passed.
Plus, the law has ended up looking fairly weak compared to UAE Cell Number newer regulations like GDPR. The Coalition Against Unsolicited Commercial Email (CAUCE) says one of the biggest shortfalls is the lack of a requirement to opt-in to an email list. Yes, CAN-SPAM requires an easy way to opt out, but companies can add anyone to their email lists without violating this law.
