CEOs and successful leaders are worrying email dataset about how to maximize profits and create purpose-driven brands. They might be asking Is Your Brand themselves how to incorporate inclusion into the company’s DNA. All kinds of businesses, no matter their size, can start by taking responsibility, prioritizing it, and working together to achieve that.
This is reflected in Mastercard’s latest payment product. The Touch Card is part of a broader effort to demonstrate that inclusiveness isn’t just good for society, it’s also good for the business.
To be effective, it has to solve real-world challenges
Recently, Mastercard announced the Touch Cards, a new design that helps people with sight-impairment orient their bank card and Is Your Brand quicklyuse various features on linkedin determine whether they are using a credit card, a debit card, or a prepaid card, all thanks to one simple design element.
According to the Mastercard website, the design zn business directory relies on a system of “notches” on the side of each card type to help consumers identify the correct one:
- Credit cards have a round notch
- Debit cards have a broad squarish notch
- Prepaid cards have a triangular notch
The standard has been designed to work within POS terminals and ATMs, ensuring it can be deployed at scale.
Mastercard worked with The Royal National Institute of Blind People in the U.K,. and VISIONS/Services for the Blind and Visually Impaired in the US to make sure the solution would be effective.
Moreover, the team dismissed using Braille as an option on the surface of the card because only one in ten blind people can read Braille.
Having the right partners, paying attention to the customers’ real needs highlights an important step in the company’s quest for inclusivity.
For companies to be able to solve real-world challenges, the solutions have to be truly effective. It can be simple, does not have to be complex, but it has to be effective.
It should be part of the company’s DNA
