Inxmail Commerce specializes in automated one-to-one emails along the entire customer journey. B2B companies use it to implement system and transactional emails related to their ordering process, such as invoices, receipt, shipping and return confirmations, product reviews, password reminders or status messages from online portals. Inxmail Commerce for Transactional emails of this type are usually expected – and are therefore opened more than twice as often as newsletters. This solution also has mobile-optimized newsletter templates that can be used to create mailings in responsive design.
A key difference between Inxmail Commerce
Inxmail Professional is that no specific time – in the form of a date and time – is set for sending. Instead, sending depends on a triggering phone number library event. This moment can be, for example, a new registration in an online shop, a sent order or the expiration of a waiting period after registering for the newsletter and is individual for each user. In addition, there is no recipient management in Inxmail Commerce. For sending, all the necessary recipient data is transferred to the shipping system via interfaces.
Inxmail Commerce also offers a workflow strategic design: how does your brand want to be seen? editor, a tool for building mailing sequences on top of each other and linking them to conditions. For example, B2B companies can send different follow-up mailings to people who open and those . Inxmail Commerce for who do not open a mailing. The software also provides so-called “master modules” for editing standard elements such as the imprint, which can be used to centrally adapt individual modules for all mailings with just one click.
B2B companies can also use
Inxmail Commerce independently of its user interface via powerful interfaces. The software functions as a pure email sending system with all the advantages for optimal delivery rates. The emails ready for dispatch are transferred to Inxmail Commerce. All information relating to the dispatch, such as delivery status or recipient reactions . Inxmail Commerce zn business directory for is then fed back into the source system. Since Inxmail Commerce runs as an independent service independent of source systems, the software relieves the online shop or ERP system of the processing and sending of transactional emails. This in turn has a positive effect on the response and loading speed of the systems.
Special features of Inxmail Commerce at a glance:
Creating and sending transactional emails along the customer journey. Automated mailing dispatch through triggering event.Marketing Automation with the Workflow Editor. Master modules: Changes in no time. tracking and evaluation. Inbox, bounces and returns. Secure and reliable email delivery. Use of shipping domains. Follow-up posts with target group control. Flexible connection options to third-party systems. Personal customer service and comprehensive documentation .
Conclusion
Whether and which solution is better suited to which B2B company and which scenarios depends on the infrastructure and data flows in the company. Of course, the combined use of the two solutions is also possible. A review of the existing system landscape is therefore essential. The requirements of a B2B customer should also be examined closely. Only then can a decision be made as to which solution in combination with which template and which interface will achieve the greatest success in email marketing.
