Integrated digital marketing At this point, your company should strive to convert your customers into poster boys for your brand, spreading its benefits wherever they go.
This was just a brief summary of how building a sales funnel on Instagram works.
We will cover each phase and step in detail in the following topics
To ensure that you have the maximum amount of information to develop your strategy and put into practice the actions that will be truly effective for your business.
The first stage of the Instagram sales funnel: producing integrated digital marketing optimized content that captures the interest of leads
As they say : first things first . Let’s address those most obvious points of this journey first.
The first step to having an effective Instagram sales funnel is to create an Instagram account.
I bet that was your reaction when you read the sentence above. But in reality, many companies – especially those that don’t have an integrated digital marketing agency – forget the importance of having a good username on social media.
This is a universal tip: whenever a new social network
Appears on the horizon, it is essential to create a profile for your company . Preferably, one that is the same as the one already used on italy telegram data other social networks.
Your company may never make the effort to update this network specifically – but securing a username that’s in line with your brand can be crucial to ensuring conversions.
If your company doesn’t take this precaution right from
The start, you run the risk of losing your name to someone else – or even to your competitors. So follow this advice!
Once you’ve done that, you’ll also need to before you start installing careful create a business page. Write a short but engaging bio that gives an overview of your business. Also remember to include a link to your website – preferably with a shortener that provides login details (this is extremely important).
Matching buyer personas and content
Assuming your company has already determined integrated digital marketing its ideal customer profile and buyer personas to truly identify your target audience, you need to start creating content to receive visitors to your Instagram page.
Since Instagram is more of a photo-sharing ba leads platform, you need to ensure that all your content is high-quality image and video- based .
Remember, the key to converting your visitors into leads and moving them down your Instagram sales funnel is to ensure that you are effectively delivering exceptional value and great design to your audience.
Consistency is key here:
To establish a brand image, your company needs to make its content instantly recognizable.
Let’s take an example of a SaaS company that offers information security solutions to customers.
Based on the nature of your business and the type of clientele, your company should create posts that provide legitimate and relevant advice to your target audience .
Your Instagram posts can cover everything from the use of specific software, tips for best practices, answers to frequently asked questions, new legislation on the topic and even general information on legal matters involved in information security for companies, all explained in layman’s terms.
Make sure to keep it concise, interesting, and engaging
Optimize your posts with relevant hashtags to attract followers and viewers who are genuinely interested in the information your business offers.
Include appropriate CTAs to inform your audience about the action they need to take if they want to engage with your business through the Instagram sales funnel:
Access the website;
Search for articles on the blog;
Directing you to a landing page, among others.
Remember that this step will not become effective overnight: it takes a lot of time and effort to bear fruit. It is essential to be patient before you start seeing real results.
Before moving on to step two, we would like to highlight the importance of hashtags and CTAs here – so pay close attention to the following topics.
