CTA buttons can actually have a more positive effect on clickthrough rates.
Further, it should be kept short and phone number database sweet (no more than three or four words), and it should contain action words.
5. Review your results
To keep your email marketing If you campaign on track, you want to be frequently looking over your results and analyzing what your data tells you.
And yes, keeping track of your CTOR is definitely essential, but remember — so is comparing it with other metrics to gain valuable insight about your campaign.
That might suggest that your subject lines are absolutely fantastic, but the actual content of your emails isn’t as compelling as it could be.
Or maybe your CTOR is If you great, but your conversion rate is poor. Then you might want to work on making your offers more compelling.
Experiment with different approaches. Track your results and use what they tell you to keep improving your campaigns.
6. Use high-quality images
Beautiful, high-quality images can be just as powerful when you include them in your email correspondence as they are on social media and within your web content.
Images are an effective way to immediately stir your readers’ emotions and nudge them toward the impression you want them to have of your brand.
They’re also an excellent way to help the rest of your content really come alive on a level that practically begs a reader to click through and learn more.
Always make sure your images are not only high in quality but properly sized to fit your email content. Otherwise, you risk them throwing the layout of your email out of whack.
They should make sense within the context of your content, as well.
Funny, smart, compelling, or stunning — anything goes when it comes to images, as long as it supports the rest of your message, so don’t be afraid to get creative.
Bonus: Should You Rely on CTOR Alone?
Modern consumers are increasingly protective of their privacy when it comes to their personal data, and tech companies are listening.
As a result, we’re seeing advances like Apple’s Mail Privacy Protection, which prevents a sender from viewing certain data regarding how a user prospect vs. lead: what’s the difference?twd directory interacts with a sent email, including whether it was opened in the first place.
If you can’t reliably know whether a recipient opened their email, then you can’t (and shouldn’t) rely on CTOR alone to assess the success of your outreach content.
