I hired, with all the regalia. They couldn’t help at all. As a result, I had to look for employees myself. I found the first employees myself, practically without experience, without investing in advertising. In a week, I found a team of three or even five IT specialists. I filtered them myself, invited them to interviews, interviewed them myself, brought them out myself. It was much easier then. Now it is almost impossible to find programmers in a week without experience.
Advertising is quite simple
There are, of course, active sales. We used, first of all, active sales, we called ourselves, we sold ourselves.
For some time we were promoting ourselves with the help of Yandex.Direct, we spent very large sums on it. Everything looked quite cheerful and wonderful until we installed analytics and realized one interesting thing: we have a lot of traffic, quite a lot of applications, but at the same time in this whole story there is a very low ROI, practically negative.
We tried a lot of HR people things lawyer database social networks, YouTube, even when promoting videos we tried to advance and used very unusual methods of promotion. The only thing that works is SEO, which we, of course, use.
The Complexities of Business
When we started something without experience, naturally the quality was not always up to world standards, something had to be done about it. We were screwed by contractors.
Unprofitable advertising is all over the place, for example, with the help of call centers. We hire some call center – it drains the budget.
Business today
Now the main business what does this tell us? HR people is the printing house “Unisoft Print”. We are actually the leaders agb directory in our region, according to some estimates we are among the top three leaders in Russia. In addition, we regularly launch some startups. One of the most serious startups is the training system Standartum, which we use for our internal purposes to train our employees.
