Keyword Explorer is a recently added tool to the MOZ platform that is useful for identifying competitive keywords suitable for a high-reach SEO strategy.
How does it work and what are its main advantages?
Keyword Search: The Basic Function
Any term of interest to the user can be email list added to the search bar. For example, “Digital Marketing” or “Christmas Gifts.” Regardless of the keyword, the ” Keyword Overview” section provides the following information:
-Monthly volume: Expresses a minimum and maximum range that indicates the number of times that keyword has been searched during that period.
-Level of difficulty: This refers to the australia database directory performance a given term can have in a campaign. However, many other factors come into play here, such as the type of company and the context in which the word will be used within the content. In other words, the percentage shown does not represent the reality for all brands.
-Organic CTR: Basically, it shows the Should you let a bot manage your instagram account? percentage of Internet users who click on the links displayed by search engines and whose attention is naturally drawn to the topic, title, meta tag, and other important SEO elements.
-Priority: Indicates the demand for a specific keyword based on all the factors above. This metric could also be defined as “keyword importance,” so the higher the percentage, the better.
Keywords Suggestions
In this section of this useful tool, the system will display the following:
-All possible combinations of words for the search term, which is really important for finding new ideas and combinations. This will help you avoid repetitive terms and find those that help you stand out from the competition.
-In addition, the system offers valuable options, such as:
*Include a wide variety of sources in your search.
