SEO is getting more challenging by the day. So what can you do to outrank your organic competition more easily? One of the best ways to do that is by targeting niche keywords How to Find Niche Keywords for Your Website.
Niche keywords generally have lower competition than broader, more general terms. This means that it is often easier to rank higher in search engine results for niche keywords, increasing your visibility and chances of attracting the right audience.
Focusing on niche keywords allows you to establish yourself as an authority in your industry. Over time, consistently producing content around niche topics builds trust and credibility with your audience.
This article shares top strategies for finding niche keywords and maximizing the impact of your online presence.
What is a Niche Keyword?
Niche keywords are specific words or phrases that focus on a particular topic or area of interest.
Imagine you’re looking for information about a specific type of video game or a unique hobby like painting miniature models.
The words or phrases you use to search, such as “ best strategy games for PC ” and “ miniature painting tips ,” are examples of niche keywords.
Because niche keywords are more specific and targeted, they help users find exactly what they are interested in on the internet.
Niche Keywords vs Regular Keywords
Niche keywords and regular keywords differ primarily in terms of specificity, target audience, competition, and conversion rate. Niche keywords are very specific, focusing on a narrow topic or industry and attracting a more specialized audience. In contrast, regular keywords are broader and cover a variety of topics, attracting a more diverse audience.
The table below highlights the key differences between niche keywords and regular keywords:
| Regular Keywords | Niche Keywords |
| Specific and tailored to a particular subject or sector. | Broad and general, often with a wider scope. |
| Search volume is lower. | Higher search volume. |
| Competition is lower, because they are more specific. | Competition is higher due to broader relevance. |
| More in tune with specific user intent due to precision. | Can have varying user intent due to wide coverage. |
| Higher conversion potential, as users searching for niche keywords are often closer to the purchasing stage. | Lower conversion potential, as users may be in the early stages of the buying cycle. |
| Requires more specific and customized content. | Allows for a wider variety of content. |
| Often includes long tail keywords, adding specificity. | Can include long tail keywords but mostly consists of shorter, more general terms. |
| Targeting a more specialist audience interested in a particular niche. | Attract a wider audience with a variety of interests. |
| It requires a focused SEO strategy to rank for specific terms. | Requires a broader SEO strategy to cover a variety of topics. |
| Building content authority in a specific niche. | Building authority across a wider range of topics. |
The choice between niche keywords vs. regular keywords depends on the specific goals of a website or campaign and its targeting strategy.
Niche Keyword Examples
Another example of a niche keyword is “ gluten-free vegan dessert recipes .”
This keyword is very specific, targeting individuals with specific dietary preferences (vegan) and specific dietary restrictions (gluten-free).
It serves a niche audience interested in finding dessert recipes that fit a vegan and gluten-free lifestyle. This level of specificity sets it apart from broader keywords like “dessert recipes,” making it more targeted and relevant to a specific group of users.
Here are some other niche keyword examples for your inspiration:
| Category | Niche Keyword Examples |
| Fitness | High intensity interval training (HIIT) |
| Technology | Best budget gaming laptops 2023 |
| Parenting | Positive discipline techniques |
| Cook | Vegan Instant Pot Recipes |
| Photography | Macro photography tips for beginners |
| Journey | Solo backpacking destinations |
| Pet care | Training tips for small dogs |
| Sustainable living | Zero waste lifestyle guide |
| Fashion | Ethical and sustainable fashion trends |
Why Are Niche Keywords Important?
Because niche keywords focus on a narrow industry dataset vertical, they are easier to rank for and generally result in high conversions. Here are the top benefits of targeting niche keywords in your SEO strategy:
Targeted Traffic
Niche keywords are very important in SEO because they attract specific and targeted traffic to a website.
For example, if a website specializes in smart home devices, ranking high for the specific keyword “ smart home automation gadgets ” ensures that the site reaches users who are interested in precisely that, increasing the likelihood of conversion.
Reduced Competition
SEO can be very competitive, especially when you’re sectoral e-commerce websites dealing with short keywords that have high search volume.
But if you use more specific words, like niche keywords, things get a little easier. Niche keywords usually have low search volume and don’t have a lot of websites competing for them.
So, if your website focuses on these niche keywords, it is more likely to appear higher in search results. That means more people will see it, making your website stand out more online.
Higher Conversion Rates
Visitors coming from niche keywords are more likely to convert because their search intent is very clear.
For example, if someone fax database searching for “ DIY home fitness routines for beginners ” finds a website that provides exactly that content, the chances of them engaging and converting into a customer are much higher than with a generic keyword like “ fitness routines .”
