SMS is characterized by its high open rate. Around 80% of SMS are opened, so the advantage is that there is a high possibility that the contents of the message will be read. SMS messages are short and easy to read, so it is more casual than e-mail.
It is possible to attract the attention of customers who have not read your email DMs. For businesses, it is important to actively approach customers and potential customers and get them to make purchases or applications, so using SMS to get them to read your message first is an effective marketing method.
You can check it immediately
SMS tends to be checked telemarketing data immediately after it is sent. SMS is notified to the smartphone, and the first few dozen characters are displayed on the notification. Customers often notice! that they have received an SMS! and if they are interested, they will open it immediately and check the contents.
SMS is said to be a good match for timely information. It is effective to send information about events starting today or regular updates monthly or guerrilla sales by SMS. Not only can you quickly attract people to your events or sales, but your customers will also feel that they have received a special, advantageous message.
Can send with just a phone number
SMS can be sent if you know the recipient’s phone number. You can also send messages to customers who do not have information such as email addresses or addresses. If you receive a phone inquiry, you can approach dating data them by SMS at any time just by writing down the number.
In addition, as the penetration rate of smartphones has increased and number portability has become commonplace, we are now in an era where each person has one phone number. SMS is also a useful tool for customer management.
