Divide your audience into two random segments. Segment A gets the existing version of your email. Segment B gets the changed design. Example email A/B test Be careful about testing too much at once. A/B testing works best when choosing a single element within a given email campaign to run your experiment.
If you’re testing a one-column
or two-column layout for your newsletter, for example, don’t change up the typography as well. Otherwise, you won’t be able to isolate which element Italy Business Email List made the difference. You might be surprised how much a small change can make a difference in engagement or revenue.
Common email A/B tests
Test subject lines against one another to see which one gets more opens Hero images or the style of imagery in your emails Conversion rate optimization, especially size, shape, placement, number, and text of CTA buttons Design and copy choices UAE Cell Number and their effectiveness, like using personalization in the greeting or breaking the messaging into two paragraphs instead of one How much personalization to use in the email, including behavioral triggers The same is true for big new ideas. If you’ve always wanted to try a trendy design element like abstract gradients or very ‘90s typography, test it first.