That, right there, is why punctuation matters.
While that exact sentence is unlikely to pop up in your email content, don’t you wonder what other simple mistakes detract from your message? Effective and highly converting email copy is more than just figuring out what story to tell. It’s also about how you tell that story.
It’s not only about email etiquette; if you share an engaging story but your email is riddled with style and grammar mistakes, your email campaign won’t convert as well as you’d like. It’s as simple as that. These errors undermine your professionalism and effectiveness, making your customers less likely to take action – no matter how compelling your story is.
In this article, we’ll cover eight English language grammar and style mistakes that might affect your email conversions.
Why do grammar and style matter?
Besides the fact that we don’t want to eat Grandma for dinner (or any meal for that matter), proper English, grammar, and style help you make a good impression on your reader.
When sending an email to a customer, you only have a few Argentina Business Email List seconds to make a positive first impression. If your customer catches a grammar, spelling, or style mistake in your email, they’re likely to disengage. At the very least, you’re going to lose some respect.
Grammar and spelling mistakes make your emails sound unprofessional and give the impression that you don’t care much about your work. On the other hand, style errors can get in the way of your customers’ understanding and make your emails difficult to read. Both types of mistakes can create a big problem: lower conversions.
Where does grammar and spelling matter?
Before we dive into specific grammar and style tips, let’s do a quick refresher on four main components of your email content where you need to nail that grammar and style. Focus on these areas to create
- Subject line: This is your first chance to make a good impression on your reader. Don’t flub it up. An inbox is a crowded place, and your subject line is your chance to stand out from the masses. Use proper grammar and style to grab your subscriber’s attention without looking spammy. (Otherwise, you might tank your email deliverability, but we’ll save for elsewhere.)
- Email body: If your subject line is the pickup line, your email body is your first date. Now, are you going to make it or break it with your customer? As any marketer will tell you, good marketing is about good conversations. Now that you’ve gotten your customer’s attention, don’t spoil that with an email body riddled with grammar and style errors.
- Call-to-action (CTA): CTAs are short, but they’re nevertheless pretty important. If subject lines determine your open rates, CTAs are responsible for another important marketing metric: click-through rate (CTR). Even if CTAs are just a few words, ensure you use proper UAE Cell Number spelling and grammar so you can score that precious click-through.
- Closing: So the CTA is the last bit you need to pay attention to, right? Not quite. Your closing is just as important as your CTA. After all, this is when you wrap up your conversation with your reader and direct them to your social media links or other relevant information. Start on a good note. Leave on a better one.