Differentiate between “glue words” and “working words”
There are two types of words in every sentence: glue words and working words.
Working words carry all the meaning in the sentence: your nouns, adjectives, and verbs. You can’t change them, or the meaning of the sentence will change.
Glue words are words that make your sentence stick together and make sense. Here are some examples of glue words:
Both glue words and working words are essential to help your sentences make sense. But if you use too many glue words, your sentences will be overly wordy and hard to read.
6. Be aware of readability
Jane went over to the backyard of the school to check to see if she could find a new bike that she could use in class.
A bit of a mouthful, right?
Here’s a better version:
Jane checked the school’s backyard to see if she could find a new bike to use in class.
Reducing glue words is especially important in email, where Brazil Business Email List every word counts. Don’t waste valuable space in your email with words that don’t carry much meaning. We recommend keeping your glue index (the percentage of glue words in your sentence) under 40%.
7. Be vigilant of spelling an
The best and most effective writers make their writing easier to read – not harder. If your language and sentence structure are too challenging for your audience to understand, you’ll lose them. Effective email copy focuses on conveying meaning clearly and concisely rather than using fancy language to dazzle readers. It’s better to be accessible than impressive.
When writing email copy, aim for a readability score of UAE Cell Number seventh grade or lower. That means that the language in your email could be understood by someone 12 years old or younger. If your readability score is higher than seventh grade, try eliminating jargon, reducing sentence length, and choosing easier words to make your writing more readable.