These tips come not only from our own experience at LaGrowthMachine , but also from the testimonials and data of many of our customers.
Therefore, it is proven that they work.
Tip 1: Use your LinkedIn profile as a lead magnet!
The first step in LinkedIn Lead Generation is to optimize your sales team’s profiles.
As you know, your profile is your online calling card, list to data and therefore, it should be well-written and contain up-to-date information.
Therefore, your profile should include a call to action that encourages visitors to learn more about your business by visiting your website!
Here are examples of CTAs you can add directly to your bio:
Example 1:
“Get our free ebook to learn more about inbound marketing!”
Second Example:
“Click here to download and get a special discount on your trial”
Example 3:
“Complete our form to get a free audit of your website.”
Beyond the CTA, your LinkedIn profile should reassure what are the techniques for creating a photo flipbook your lead about your identity. Therefore, you should take care to include the following elements:
- Profile photo: This must be a professional portrait that represents you. No group photos, logos, or fake photos.
- Cover photo: Should not be empty and can showcase your product or a relevant event related to your brand.
- A headline: Should describe what you do in fewer than 120 characters.
- So on and so forth…
Tip 2: Create a cold messaging strategy on LinkedIn!
Cold messaging on LinkedIn is an outreach technique that can be annoying to your leads if not done correctly.
But if you follow our tips at LaGrowthMachine , you’ll find it’s a great tool to improve your LinkedIn prospecting.
You can do this by following these 4 steps:
- Find your customer segment on LinkedIn: Thanks to LinkedIn’s numerous segmentation options, you can easily find people who match your buyer persona.
- Set your goals: Set some sales goals to help you determine your growth. A good goal might be: I will contact 400 B2B leads, get 150 responses, and convert 17 of them into customers.
- Mind your writing: LinkedIn reach is based on usa lists two things: good targeting and good writing. If you decide to work with LaGrowthMachine , we can review each of your outgoing LinkedIn messages.
- Choose the right tools: You can do your prospecting manually, which is great but time-consuming. Or you can opt for an automation tool like LaGrowthMachine to do this repetitive task… with just a few clicks.
Want to learn more about this technique? You can read our post on LinkedIn cold messaging.
How does LaGrowthMachine work?
Simply import your lead list into our tool. We’ll enrich this data automatically, using our lead scraping methods.
Next, you’ll need to connect your email and LinkedIn accounts.
At this stage, you’ll be able to set up your campaigns and send personalized messages to your target audience.
Tip 3: Target LinkedIn groups in your industry!
This is a very common strategy for B2B marketers or growth hackers. The main benefit is that you can reach many people interested in your solution at once.
The process is simple:
You’ll need to identify the groups most relevant to your business. To do this, you can use LinkedIn Search—or LinkedIn Advanced Search.
You’ll first need to submit a request to join these groups. Once approved, you’ll be able to see all the members and start messaging.
This is the same as with cold messages: Since you are a human, it is important that your messages are personalized and not overly salesy.
