Without it, it would be much more difficult and expensive to measure the results of campaigns, monitor the volume of traffic on a site and even the sales of an e-commerce site .
Although many professionals use Google Analytics on a daily basis, few know how to take full advantage of all the features of this tool.
So, if you want to stand out in the market, getting certified in Google Analytics can be a great starting point!
But where to start?
In order to train qualified professionals who know how to use this tool, the Google team has a series of free video classes that explain all the functionalities of Google Analytics.
This way, you will have all the necessary information before taking the certification test.
To help you even more, we have prepared this article with everything you need to know before taking the Google Analytics certificate . This content covers a series of tips that will give you confidence when taking the test.
Have you already tested your knowledge of Google Analytics? With this quiz you can see how much you already know about the tool.
Who should take the Google Analytics Certificate?
Any professional working with marketing should get Google Analytics certified.
In the end, it verifies that you know how to use all the functions of the tool, which ultimately ends up being the backbone of any content marketing strategy.
And if you are looking for an internship or job in this field, this certificate becomes even more important.
It can be the difference between you and another candidate, making you stand out in the eyes of your future employer.
If you work for an agency, this certificate can also help your agency receive the Google Partner seal through the Google Partner Program.
Understanding Google Analytics Academy
To help all marketing professionals better understand the functionalities of Google Analytics, the Google team developed a series of free courses that are available on the Google Analytics Academy page .
In total, five courses are offered, covering basic and advanced topics:
1. Fundamentals of Digital Analysis
In this course, you will learn the principles of Google Analytics , including how to create an account, collect data, and create reports.
2. Principles of the Google Analytics platform
In this module you will learn how the Google Analytics platform works , from data collection to processing the information that will make up your analysis.
3. Ecommerce Analytics: From data to decision
If you work with online transactions , this course is essential.
With it, you will learn how ecommerce data analysis works in Google Analytics and how to use it to understand your consumers and purchasing habits.
4. Fundamentals of mobile application analysis
The process of analyzing data from mobile applications is quite different from that of a website.
That’s why it’s important to learn how to track metrics and acquisition channels, as well as information about user behavior within an app.
5. Google Tag Manager Basics
In this course you will learn how this other free tool from Google, Tag Manager, can help you implement Google Analytics and manage the data collection process on your site.
Despite adding all these courses, Google Analytics Academy does not offer the certification test. So, check out the step-by-step guide below to get your certificate!
Step-by-Step: How to Take the Google Analytics Certification Test
To obtain your Google Analytics certification, you must take a test with 70 questions and get at least 80% of them correct.
Contrary to popular belief, the certification test is not located on the Google Analytics Academy website. To access it, follow the instructions:
- Enter the Google Partners site
- Go to the “Participate in Google Partners” tab
- Click on “Sign up now”
- Accept the terms and conditions
- Fill in your name and email to register.
Once you are in the Google Partners platform south africa mobile database, click on “Certifications” > “Analytics” in the main menu on the left.
When you are ready to take the test, just click on “Take Test”!
5 tips to prepare and present the Google Analytics Certificate with ease
To prove that you are a Google Analytics specialist, you will need to get at least 56 of the 70 questions on the final exam correct.
So don’t leave your future to chance and prepare before taking the test!
Follow some valuable tips to not miss this opportunity:
1. Watch Google Analytics videos
All the videos made available by the Google team are extremely valuable for anyone who wants to learn how to use Google Analytics professionally.
In the end, no one knows more than the instructors!
However, only 2 of the 5 courses are essential to prepare you.
So, be sure to check out Digital Analytics Fundamentals and Google Analytics Platform Principles before attempting to take the certification.
And if you have time, check out the other videos too!
2. Read the study guide
In addition to the video courses, Google Analytics Academy instructors also provide an extremely useful study guide . This will help you resolve any questions you may have about the topics covered in the videos.
In addition to that, be sure to check out the glossary that accompanies the study guide and lists all the terms contained in the certification test.
3. Resolve your doubts in Spanish
All the support materials we have mentioned when you send targeted content aligned so far (video classes and study guide) are only available in English.
If after reading this material, you still don’t feel ready to take the certification test, we invite you to read our Complete Guide to Google Analytics in Spanish!
With the guide you can clarify concepts and doubts that may not have been clear in English.
4. Focus your efforts on new concepts
If you’ve already used Google Analytics, you should be familiar with some basic functions and concepts. So, there’s no need to spend time learning what you already know.
Focus on learning what you don’t know yet.
In case you still have doubts, Google it!
Don’t leave any doubt aside.
5. Be agile in testing
You will have 90 minutes to answer the 70 questions on the test .
This means that you will be able to spend, on average, 1 minute and 16 seconds on each question.
To pass the test with 80% approval, you must therefore be quick! For each question, you will have the option to answer, mark for later or leave the question incomplete.
If you are sure of the answer, do not delay in answering it.
If you have any questions, please mark them so you can come back to them later after you have finished all the questions.
And those that you don’t know how to betting email list answer, leave them blank!
This way, you’ll have time to review the test to answer the questions you’re unsure about and think about the answers to the more challenging ones.
Every company that owns a website uses Google Analytics, so certification is essential for both marketing professionals and those working in organizations that have an online presence.
In addition to proving that you really know how to use the tool, the Google Analytics certification will teach you even more, so you can take advantage of all the platform’s features.
Always stay up to date with market trends and accumulate relevant certificates – that’s what makes a resume a champion and a successful marketing professional!
Take advantage of your studies and also take the free HubSpot Inbound Marketing certification .
