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Email design is a unique practice. For one thing, there are some major But there are many other factors that email developers and designers need to consider when creating eye-catching and effective campaigns.

In this article, we’re going to cover some standard advice and best practices for email design. We’ll also answer the most common questions about email layout and explain why some things work and others don’t.

But first, allow us to set things up with a short history lesson…

A brief history of email

Before we dive into email design best practices for developers, let’s roll back to the dark ages of

Email was born in the very early days of the internet. Industry players were in a big rush to capture as many email users as possible, with little interest in cooperating to build compatible or standardized email clients and rendering engines.

That’s why email coding is still one of the trickiest things you  Rwanda Business Email List can do with Hypertext Markup Language (HTML). The email clients we use today have very different email rendering engines from one another, and standardization is very slow.

Thankfully, a new group called the  is looking to change that once and for all. Find out more about the.

10 questions about email design best practices

Okay, email standardization is a pain at the moment, and it’s hard to code a one-size-fits-all HTML email solution. That said, here are 10 common questions and the best practices we recommend for email design:

  1. What’s the right pixel (px) width for emails?
  2. Should I use videos in emails??
  3. Can I use any font I want??
  4. Should I use background images?
  5. Why should I create responsive email designs?
  6. Should I use emojis?
  7. What’s the best way to use a CTA button?
  8. How can I add personalization to my email?
  9. Do I even need to send fancy HTML emails?.
  10. Should I A/B test my emails?

Let’s go over each of these below.

1. What’s the best size for emails?

If you’ve been around email for any amount of time, you’ve probably UAE Cell Number heard about the 600 px email width. Now, is that myth or reality? This one is tricky: it’s a bit of both.

Due to smaller screen sizes back in the early days of HTML emails, 600 px became the most common email width.

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