It might be a cliché, but there’s truth in the statement, “The money is in the list.” But to paraphrase another cliché, it’s not the size of your email list that matters; it’s what you can do with it.
As marketers, we live and die by the quality of our email marketing data. Unfortunately, too many marketers fixate on the list size. But bigger isn’t always better.
Collecting high-quality email marketing data is a struggle
For even the most successful organizations. Email on Acid’s report includes a survey of best-in-class marketers. Results show half of the respondents believe that data quality is one of the biggest areas for improvement, making it the most cited option.
That same survey, fielded byfound more than 60% of the best-in-class email marketers surveyed plan to increase their email volume significantly in the next 12 months.
Unfortunately, this increase means your subscribers’ already busy inboxes are only going to get even more crowded, and any strategy employing luck rather than insight is increasingly Guyana Business Email List likely to fail. So, how should you be using email marketing data as the?
In this article, we’ll go over what makes a successful email marketing campaign, how to work with data in digital marketing, and the key data you need to focus on in an email campaign.
4 tips for a solid, data-driven email marketing campaign
Before diving into how to work with data in an email marketing campaign, let’s look at a few best practices for a successful email campaign.
Whether you’re sending out a welcome email series, email newsletter, or transactional email, keep the following tips in mind:
- Personalization is key: Make your customers feel seen and heard by including little touches that show you’re speaking directly to them. For instance, personalization can be as simple as including your reader’s name in the subject line to encourage them to open your message. Or, you can use to create personalization within your email content.
- Use list segmentation: We’ll go over list segmentation as it relates to collecting and using data in more detail below, but let’s just say it’s good to maintain your mailing list hygiene and to validate your email addresses before sending.
- Create responsive designs: It’s not enough if your readers open your emails. They need to also be able to appreciate your messages. Make it easy for readers to view your messages on their mobile devices with responsive designs.
- A/B test your designs: Not sure what UAE Cell Number email content or design works best with your audience? Don’t guess! Segment your email list and send out a “control” email and a new design. Then, log and analyze how each email performs to determine what’s better and how to iterate.