Salesforce recently published the State of Marketing Report 2015 , a report that surveys more than five thousand marketing professionals around the world, providing statistics on investment priorities in digital channels and other applications.
The opinion of these experts was
to fostering true insights into digital mint database marketing in 2015 and discovering the main paths taken in creating increasingly relevant purchasing journeys for consumers.
In total, the study included summaries of interviews conducted in Brazil, Canada, France, Australia, Germany, Japan, Nordic countries, the United Kingdom and the United States, converging insights for both B2B and B2C companies .
Social media will receive Digital marketing
insights greater investment when compared to other digital channels
There has been a significant shift in phone number material the way marketing professionals are targeting social media. The State of Marketing 2015 shows that 70% of marketers intend to increase their advertising spending on these platforms. Which are considered crucial for facilitating the acquisition of products and services.
Business success will be measured based on consumer experience
2015 will see a shift from campaign-driven jiangxi mobile phone number list marketing to tactics focused entirely on personalized buying journeys. In the State of Marketing report. Several interviewees mentioned prioritizing tools such as mobile apps. Customer relationship management (CRM) applications. And marketing analytics.
The driving force remains email
Marketers have reported that email is vital to their Digital marketing insights business and increasing return on investment (ROI) rates.
When it comes to measuring success in email marketing
campaigns, 47% of respondents believe click-through rates are the best metric. Compared to 43% who define conversion rates as the most accurate measurement.
Mobile devices will be decisive for global marketing integration
Reaching customers in real time is one of the main concerns of experts for this year. And. To ensure simultaneous interactions. 68% of respondents have already ipush notifications on mobile devices and 58% have created a team dedicated exclusively to mobile marketing.
