Some people mistakenly think that digital marketing is a tool exclusively for attracting new customers. Yes, it has this function, but it goes much further: it helps to retain existing customers and retain those who have just completed a purchase.
The motto is as follows: there is always the possibility
strengthening relationships with a brand’s linkedin database consumers. And in this process. There is also the digital marketing in opportunity to identify the main needs and interests of old customers. At a much more attractive price than would be invested in attracting new ones.
E-mail marketing as the protagonist in after-sales
After receiving the product they ordered. Many europe cell phone number example customers end up forgetting the name of the company. By sending a thank you email or order confirmation. The brand jiangxi mobile phone number list strengthens its bond with the consumer and can provide suggestions for other products based on the first purchase.
The goal is to encourage the consumer to keep
an eye on the brand, to increase the chances of repeat purchases and customer loyalty .
Another excellent tactic to be used in the post
sale stage is to ask for suggestions and comments about the product or service purchased. Here, the digital marketing in main objective is to show the customer that the company is not only engaged in selling. But is concerned with the effectiveness of the product.
A brief questionnaire about the shopping experience
will be essential to understand what the company needs to improve and how it can reverse problems in cases of negative responses.
One of the most important aspects of email marketing
tactics is personalizing emails. Consumers will only become closer to the brand if they feel they are being treated differently and receive suggestions or information that are tailored to their real needs. Therefore, when creating an email. It is essential to send exclusive content that is focused entirely on the customer and not on a mass of customers.
It is essential to emphasize that the objective of post-sales
actions Only then will it be possible to develop successful campaigns and obtain the expected return in customer loyalty .