One of the lessons that the new generation of digital communication teaches is that it is necessary to constantly update knowledge and always be willing to learn. And we are not just talking about large companies; entrepreneurs just starting out in their careers or looking to renew themselves also need to be aligned with what is new in the market. With this in mind, we have listed 8 publications on digital marketing for entrepreneurs that should be on the bookshelf of these important opportunity developers.
Management and innovation
1. “ E-commerce Manager ”, organized by Mauricio Salvador.
It provides behind-the-scenes information overseas chinese in europe data about e-commerce, as reported by online business professionals such as Ricardo Zacho and 17 other experts in the field. It covers topics such as management, logistics, digital marketing, payments, and other relevant topics for online stores.
The Art of Changing Hearts
Minds and Actions ”, by Guy Kawasaki.
In this book, the author teaches how to buy phone number material make a brand win over the public and create “brand lovers”, as those who defend their favorite brand out of affection for the experience and are loyal to the products and services are known.
3. “ Free – The Future of Pricing ”, by Chris Anderson.
The editor defends the zero-cost policy for consumers
as a way to keep up with the new consumer jiangxi mobile phone number list relationship model in the digital age. Anderson talks about how the concept of free of charge could affect businesses and people.
Social media
Marketing ”, by Chris Treadaway and Mari Smith.
Objectively addresses tool optimization techniques, how to integrate plugins, ways to manage engagement, among other topics. It is an important guide for learning how to develop, implement and measure campaigns.
5 – “ Inbound Marketing – Get Found Using Google, Social Media and Blogs ”, by Brian Halligan and Dharmesh Shah.
It covers important aspects of inbound marketing
such as analyzing visitor data, and reveals ways for companies to position themselves in searches.
6 – “ The Social Media Bible ”, by David K. Brake and Lon Safko.
It lists more than 100 applications that can be useful in the daily life of an organization that intends to create its identity on social networks and shows how they should behave to enhance their brand.
SEO
Mastering Search Engine Optimization
by Eric Enge, Stephan Spencer, Jessi C. Stricchiola and Rand Fishkin.
It provides the fundamentals of SEO while showing some common misconceptions among those interested in the subject. The book covers everything from the most basic tactics, for beginners, to advanced tactics, for those who already have knowledge of the subject.
8- “ SEO Warrior ”, by John I. Jerkovic.
It covers some tried and tested tactics related to website optimization. The book covers key best practices, from the importance of keyword strategy to how to avoid search engine traps. It also covers some additional fundamentals related to SEM, including tools like Adwords and the use of social media.
The books mentioned above about digital marketing
For entrepreneurs are essential for anyone who wants to stand out on the internet.
