model digital marketing Do you know what the Canvas Model is ? With the boom of entrepreneurs taking place in Spain, Canvas has become one of the most used resources when developing business ideas .
What is the canvas model
This model represents, in nine simple blocks, the steps you model digital marketing can follow to achieve success for your company.
This methodology was developed by Alexander shop Osterwalder , a Swiss consultant who proposed this model through his thesis in 2004.
Customer segmentation: one of the first
decisions when starting a business is to clearly establish what type of audience we want to target . Once this is clear, the next step is to group customers into different segments based on their characteristics. In this way, we can differentiate the evolution of those people with similar profiles and their press this button to enter the console and start talking to the contact relationship with our product over time. This will allow us to know which groups we need model digital marketing to focus on, which business model we can target , or even what type of people we need to remove from our target because we do not consider them profitable.
Value propositions: What does my product offer my customers?
This is one of the most important questions, since before the end user asks it, you can ask it yourself and give an answer in advance. In this way, you will know what point to focus on based on the profile that is interested in your offer and offer them the products that best suit them, highlighting their advantages and facilitating the final conversion . The objective is to establish the value for each customer segment that vietnam news latter we have established in the previous point, adjusting the strategies to this maxim. You will also be able to associate a perfect product/service for each group, since it will speed up all the acquisition processes and improve the purchase.
Channels: How do I reach consumers? There are different channels depending on the phase we are in. We must consider how we are going to contact our customers at the time of: information, evaluation of the proposal, purchase, delivery of the product or service and during a period after the sale, which can be key to getting them to buy again or to positively evaluate our business.
Relationship with the client: What kind of relationship
establish with them? This point is one of the most complex and. At the same time, one of the most critical moments. Since the result will be rejection or approval by our public. The type of relationship depends on different variables. Such as the model digital marketing type of work profile. Age, the investment they will have to make to obtain our product, the type of company we want to share with… Take your time to establish it, since a continuous change in this strategy can generate random results and, therefore, difficult to analyze.
Revenue streams: How will I generate profits?
Once we have established who our customers are. Through which channels we are going to relate and how. We are going to do it, we have to consider how. How we are going to receive income. We can opt for a freemium model. For example, something that is currently in fashion and consists of offering our service for free with exclusive paid features. This is the case of numerous mobile apps or. For example, Spotify , which has recently extended its free. Service to smartphones and tablets.
>Key resources: It is essential to know what type of resources we need to offer our products or services to consumers, as well as the quantity and intensity of each.
Key activities: What activities do we need to carry out to produce
sell and deliver our product? (production, marketing, distribution, etc.) Here we will specify the previous ideas, turning the strategic part into tactics .
Key Partnerships/Alliances: The partnerships you establish will be the basis of your success. Nowadays, especially when we talk about entrepreneurs, collaboration becomes essential model digital marketing to achieve our goals. You can collaborate on ideas, processes, sales, social responsibility… All partnerships are welcome. Did you know that recently. The walls of some establishments are starting. To be rented out to reduce the costs of each company?
