Is your website traffic down? Google continues to roll out major updates that may have an impact. Did you know that you can find out the reason for your traffic drop using Google Search Console ?
Come learn about GSC reports that may not be obvious but can be used to identify a drop in web traffic.
Device segmentation
The displayed ranking of your website in search engine results pages (SERPs) may vary depending on the device you are using. Many paid searches. supported by advertising. appear in search results. This can cause your website (even for branded searches ) to rank lower. which can impact your website traffic.
However. it’s not just paid content that takes up space in the SERP. People are also showing up in the search results for Ask a Question. discussions and forums. buying guides. and more. It’s no wonder that even if you’re achieving good phone number database SERP rankings thanks to your SEO strategy . it’s still harder to get discovered because the aforementioned sections take up a lot of space. It’s even worse on mobile devices than on desktop.
Do you know where to track device-segmented traffic in Google Search Console? Open GSC. go to Performance > Search Results > Devices . Then create layers with date comparisons. This will help you see where your website traffic is dropping off the most aggressively.
Search appearance overview
If you want to see if a particular search feature is costing you clicks and impressions. then the Search Appearance Report is a great place to start. But be aware that not all changes in traffic are due to algorithm updates. It could be that a new SERP layout is causing a change in your site’s traffic. or your listings are displaying differently than expected in certain situations.
Browsing statistics
In the Settings section of Google Search Console. you can find the Crawl Insights Report . This can provide you with important information that may affect your website traffic. For example. you can see:
- website errors.
- redirected URLs.
- URLs crawled by subdomain.
- actually crawled URLs.
You can also track trend data. which from data overload to smart ai insights allows you to see when you had the highest and lowest traffic on your site. and identify specific issues including broken links or subdomains. or a sudden large drop in URL crawls.
Use Google Search Console to analyze website issues
Google Search Console has proven to be a useful tool for more than just identifying and analyzing traffic drops on your website. Device taiwan database directory segmentation. search appearance reports. and crawl issues and can help prevent them. The broad scope of data provided allows you to respond more effectively to changes and optimize your website content and structure for better search engine results.
