Take some time to better understand who your ideal customer is. Create a target audience of buyers to learn more about what drives them to seek solutions to their problems and what those problems are.
Learn more about your target audience’s shopping behavior, what types of information they prefer to receive online, and when they typically go online so you can reach them at the right time with the right message.
During this process, you should also map out the customer’s path to purchase to better understand what they need at each stage of the process. A deeper understanding of who they are and what drives them at each stage will make your dynamic campaign more valuable.
2. Set goals
One of the mistakes marketers make with advertising campaigns is simply launching them as quickly as possible. But without goals set at the start of the campaign, it’s hard to tell whether it’s been successful or not once the results start rolling in. How do you tell management that you need more budget to expand the campaign if you haven’t outlined what success looks like?
Some goals you may want to consider include:
- Cost per lead
- Cost per conversion
- Total leads
- Visits to your website
- Registration by email
It all depends on the goals of your campaign. If you’re raising awareness, email signups might be a good metric. But if your goal is to increase country wise email marketing list sales, you’ll need a different strategy and a different way to measure success.
3. Learn about Dynamic Creative Optimization
Dynamic Creative Optimization (DCO) is a machine learning technology. It automatically optimizes ads to reach your target audience. DCO collects real-time data to choose which elements or content to use in your ad, including products and media. It then decides how best to format the ad based on your audience.
4. Create different versions of ads
Most ads start with a basic template and then use different media, calls to action, and copy to attract different people. Often, this starts with finding a basic template that resonates with your audience, which may mean running a few A/B tests of ads over a week or so to find the best starting point.
When testing ads, use a variety of channels to get the best data set to start with. This means running A/B tests across email, social media, and online platforms. This way, you’ll get a clearer answer about what works best.
5. Check your advertising analytics regularly
Even though you’ve created dynamic content so your ad will never be the same when it’s shown to a potential customer, you can’t just leave it hanging for weeks or months on end without monitoring it.
Take the time to review your ad analytics to china Numbers see how it’s helping you reach your goals. Some companies with long sales cycles or complex lead scoring matrices may require more data and time to understand how your ads are performing. Either way, you should monitor your ads closely as they run to ensure the best results.
When reviewing your analytics, compare your results to other platforms to see where you are getting the best return on your ad spend and determine where to spend your budget. Don’t make emotional decisions in your marketing because you don’t want to leave a platform like Facebook behind.
How to Run Dynamic Campaigns
Dynamic ads are an advanced tactic. Unless you have years of experience running ads, it’s best to leave these ads to the experts to avoid costly mistakes and personalization failures. New Light Digital is a digital marketing agency with a variety why user-generated content is so successful of skills, including PPC and online advertising. Schedule a free consultation now to get started.
