Digital marketing

To succeed in the B2B email arena, a strategic approach that prioritizes value and relationship-building is paramount: Going! beyond just […]

Despite its advantages, bulk email marketing comes with significant challenges, primarily the risk of being labeled as spam. Sending high

While its roots are firmly in email marketing, Brevo distinguishes itself by offering a broad spectrum of integrated tools, making

Debunking the Myth: No One-Size-Fits-All “Best Time” The quest for the universal “best time to send emails” is a common

 Email marketing plays a critical role in converting prospects into customers and transforming one-time buyers into loyal brand advocates. Building

Always! take advantage of free trials and free plans to test out! a platform’s interface, features, and support before committing

The defining characteristic is the  for the individual recipients, aiming instead for broad communication. The Double-Edged Sword: Advantages and Disadvantages

While opens and clicks indicate interest, conversion rate is the ultimate metric for measuring email marketing success. This benchmark tells

It encompasses a comprehensive suite of services designed to maximize the effectiveness of a client’s email channel. Key offerings typically

Perhaps the most compelling argument for email marketing is its incredibly high Return on Investment (ROI). Numerous studies consistently show

Before diving into industry specifics, it’s important to understand the fundamental email marketing metrics and why they matter: Open Rate:

While exact percentages fluctuate annually and between reporting sources, here’s a general overview of common industry ranges for key metrics