These days, email recipients may go into settings to turn off image downloading because they want to . The point is, if you’ve got an email campaign that relies on numerous images and graphics to be effective, including a “view in browser” link is probably a smart move. The campaign could include emails containing images with a lot of product photos, original photography, or personalized graphics.
While Outlook displays an inconspicuous link to “Show blocked content,” your subscribers may need another prompt or call-to-action (CTA) to view the email as you intended it to display.
Remember, for email accessibility, any important copy in your emails should be live text rather than part of a graphic.
2. Emails with important animations
Adding interactive elements to and is a fun and trendy way to bring an email to life, ultimately boosting user engagement. But the only issue here is that Outlook’s desktop version doesn’t support animated GIFs. In fact, email clients’ support for CSS animations and animated PNG images is even more sporadic.
Making things a bit trickier is the fact that the campaign Nicaragua Business Email List previews that test email rendering typically show static screenshots. That means you’ll be able to see if an animation shows up, but you won’t be able to preview the animation in motion. For that, you’ll still need to conduct manual testing.
So, if your campaign contains animations crucial to the viewing experience, a “view in browser” link may be a good choice.
3. Interactive email content
Bringing interactivity to the inbox is something more brands are experimenting with. Unfortunately, being a marketing trailblazer comes with the drawback of inconsistent email client support. You may encounter situations where you develop, but some of your email list members won’t be able to engage with it. That’s when a web-hosted version of your interactive email comes into play.
When Emre Demirel joined he showed us for email. However, Emre’s Rock, Paper, Scissors game didn’t work for subscribers unless they viewed the email on an Apple device. This is UAE Cell Number when Emre got creative. He used conditional statements so that the “Play” button in emails for non-Apple users opened his game in a browser window, indicating the fact that he actually used a button/graphic as his “view in browser” link.