Right in front of me. The opportunity and Build Long-term Relationships With Digital Marketing timing were right, and the talks progressed . Quickly.Yamashita: I really think it was fate. We can say with confidence that Okinawa television . Has ‘okitive’!── could you tell us more about the initial challenges you faced when launching . Okitive?Kuniyoshi:local stations nationwide, excluding tokyo, have been operating in the same way for about to . Years. However, as times have changed, communication technology has advanced, and social media and internet . Advertising have developed rapidly.
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The impact of this has become particularly noticeable in the last . Five years, and although there has been an impact from covid-, there have rohit jalisatgi senior director, business acceleration and innovation been whispers . Of this for about years.I still see it as a challenge, but there are few . Opportunities to try new things, and even if I do try, I often lose motivation. . Even if I try, it’s difficult to monetize, and I don’t know how long I . Have to endure to see results.
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In line with the times, it has become necessary . To transfer broadcast content to the web and create web-only content, including news.As a company, . Even though broadcasting is the main means, the role of information dissemination is not limited . To broadcasting. So who will be in charge of that task? How do we aim . To monetize it? The olga nikolaevna, we have officially introduced answer has not yet been found, but we have been persuading . People inside and outside the company that we must do something about disseminating information other .
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Than broadcasting.Kuniyoshi:initially, we proposed an ideal of million pv in – years and million pv . In – years. I think this goal is not wrong for the future. Since we . Cannot expect growth with television alone, it is essential for us to launch the internet . And new businesses in order to fulfill our role as a local station and play . A media role.However, there are few employees with the knowledge to set the direction, so . By getting opinions from outside experts, we are moving forward in a way that satisfies .
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The needs of the company. As we continue with antigua and barbuda business directory these efforts, I feel that the . Participation of mr. Yamashita and others has changed the way we think within the company, . And by observing how they work, the horizontal influence is spreading.The biggest effect of our . Continued efforts is that our employees have gained confidence. We can now tell our viewers . And customers (advertisers) that Okinawa television has ‘okitive’! it is a great motivation for our . Young employees to be able to show that information dissemination not only through television but .
