What is email list hygiene
A great email marketing campaign starts with . Not only does your content need to dazzle, but you need a […]
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Important Elements of an Email Campaign
et’s explore some parameters you can code into your mailto link (and why you should). Here are some of the
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STOP EMAIL DISASTERS BEFORE THEY STRIKE!
Black Friday is one of those events in the holiday season that applies to just about every brand and, for
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5 great Black Friday email examples
Why should I ask for a bigger email marketing budget? What’s amazing about email is it’s a full-spectrum technology. You
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10 great Black Friday and holiday season subject lines
Email’s highly trackable In comparison with traditional marketing (print, broadcast, direct mail, outdoor). Email provides a ton of valuable data
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How to use Black Friday to get last-minute subscriber sign-ups
Let’s get into the math. The easiest way to calculate your ROI is with these two numbers: Expenses related to
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The Best of Black Friday: Emails, Subject Lines and Subscriber Sign-ups
You’ve got big ideas for where you could take your email marketing program, and you’ve got plans for how it
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Your images don’t render for all your readers
How do you handle nuances with live text and challenging designs with different languages in coding? Here’s one thing everyone
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Letting the quality drop because of a pressing deadline
They say that “two heads are better than one.” Well, how about three? I was excited to be part of
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10 common email marketing mistakes
How to avoid this: Use a special category of fonts called . Marketers use these predominantly since they render perfectly in
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What you should know about email marketing mistakes
Lastly, across email clients and devices before you send. It’s important to know that your email will render on mobile
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10 Email Marketing Mistakes and How to Avoid Them
A mistake is a mistake only if you don’t learn from it. But email marketing mistakes can be pretty disastrous.
