What email elements can I A/B test
You can bet if someone made it to the footer of the email, they’re interested in your brand and may […]
B2B Email List
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Marketing Automation Platform (MAP)
Would you go into an MMA fight with one hand tied behind your back? Definitely not. But do you integrate
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Customer Relationship Management (CRM)
Even though it’s been years since the European Union enacted the General Data Protection Regulation (GDPR), plenty of people still
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Email Marketing Terms: 150+ Definitions You Need to Know
If you’re new to email marketing, it might seem like this practice has its own language. If you find yourself
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7 Rules to Follow for Email A/B Testing Done Right
The smallest changes in email design, copywriting, or incentives can make a major difference in the performance of a campaign.
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Drive webinar signups with a personal appeal
What we liked: This webinar subject line from Asana was particularly impressive. Webinars aren’t the sexiest things, making them difficult to
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Send a tailored welcome email
There’s nothing like an effective, thoughtfully-worded subject line to make us beam with pride. An email’s is a mammoth to tackle,
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Subject line inspiration from 10 smart brands
The California Consumer Privacy Act (CCPA) came out not long after GDPR and caused a similar level of upheaval. Though
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10 Great Subject Line Inspiration Ideas: Why They Work
CASL When it passed in 2014, CASL – – took the fight against spam much further than CAN-SPAM. Some people initially
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How well do you know the laws surrounding email spam
To paraphrase if you fight the law, the law’s going to win. and data privacy?Are you trying to fight them and
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Tips for Margins and HTML Email Padding
Does writing the “perfect” email ever feel daunting? The odds can feel stacked against you, especially since Hubspot’s study shows
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10 Great Subject Line Inspiration Ideas: Why They Work
Simplify your email layout You have a lot of things to say to your reader – we get it. But
