The most common mistakes in ALT texts
Stuffing your alt text with keywords isn’t the only mistake you can make. Other common mistakes include: Omitting or using […]
Digital marketing
Digital marketing
Paid advertising campaigns: How to manage their budget?
The ability to manage an advertising budget should be a core skill for any PPC professional. Overspending due to human
Digital marketing
Electronics, mobile phone or kitchen appliance stores
The difference between these types of online merchants is that while the former essentially just captures demand that already exists.
Digital marketing
The basics of managing advertising budgets
Just as your daily spend can change within your monthly budget. other events occur in PPC accounts without your knowledge
Digital marketing
DNI Case: in one year, more than 125% growth
Digital transformation is a phenomenon that has shaped the way companies interact with the market and their customers. In this
Digital marketing
Improving your online store’s performance
In the increasingly online store’s competitive digital environment, search engine optimization, known as SEO for e-commerce , emerges as a
Digital marketing
Conversational marketing and its applications
Digital transformation is shaping the way we interact with consumers, making conversational marketing a key player in this new scenario. Integrated into omnichannel
Digital marketing
Ad Extensions: Increase Ad Visibility and Engagement for Paid Advertising
Learn about the benefits of ad extensions and the 14 types of ad extensions available in Google Ads. Get started
Digital marketing
Check your readings regularly
Paid ads may lose their effectiveness over time, or keywords you were targeting with one budget may become more popular
Digital marketing
Managing Your Paid Advertising Budget: How to Optimize Your Spend and Results
Paid advertising requires careful attention to optimize spending and achieve the best results. Learn how to get the most out
Digital marketing
Describe your target audience
Take some time to better understand who your ideal customer is. Create a target audience of buyers to learn more
Digital marketing
Dynamic Ads: Personalize Campaigns to Increase Conversions
Get more out of your ad campaigns with dynamic ads. Learn about the benefits these ads provide, as well as
