Email marketing is personal
Accessibility standards for evaluation (WCAG) is the go-to set of standards for digital accessibility. They list guidelines, along with actionable […]
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Email marketing encourages creative thinking
Not all email marketers are thinking about accessibility when designing and developing campaigns. But more and more of them are
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Email is a versatile digital marketing channel
Yet another thing that separates email from other channels is that it is , which is a term the legendary
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The most-lovable email marketing benefits
When, digital marketing teams really do build amazing things. Coding and designing both require a creative approach. But Email Marketing
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Reasons to Fall in Love with Email Marketing Again
In a personal relationship, you put up with annoyances like snoring and smelly feet because of all the important things
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What are some things to avoid when adding images to emails
Do you know that one annoying guy at work who’s always interrupting people during meetings, constantly talks about himself, and
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How do I pick the right image format for emails
Bigger is better, right? Not necessarily. Spammers have been known to use images with large file sizes. So picking the
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Supercharge Your Email Campaigns with Images
For email marketing campaigns, click-throughs are everything. You can generate clicks with an effective subject line, calls to action (CTAs),
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Sustainable Email Marketing: Is There Such a Thing?
Earth Day should get us all thinking about how our personal lives impact the planet. But what about your work
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Web Fonts and the Use of Font Stacks in Email Design
So you’ve written amazing copy for your next email marketing campaign. But your email still looks a bit boring. How
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What’s the difference between web fonts and web-safe fonts?
Your email designer or email marketing colleague has approached you with a request: they want to include an animated GIF
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Things to consider in a customer journey mapping tool
he best customer journey mapping software The best customer journey mapping tools for an email marketing team depend on a
