Incorporating EEAT into metadata
User perceptions in search are not only influenced by what’s on the page. but also by how the page is […]
Digital marketing
Digital marketing
The interaction between search position and CTR
The interaction between search position and CTR is a key factor in achieving high traffic and success on the website.
Digital marketing
Are you creating ALT texts for your images? If not, you’re stealing customers
Learn why alt text added to photos and images on websites is important for SEO. How to work with it
Digital marketing
The most common mistakes in ALT texts
Stuffing your alt text with keywords isn’t the only mistake you can make. Other common mistakes include: Omitting or using
Digital marketing
Paid advertising campaigns: How to manage their budget?
The ability to manage an advertising budget should be a core skill for any PPC professional. Overspending due to human
Digital marketing
Electronics, mobile phone or kitchen appliance stores
The difference between these types of online merchants is that while the former essentially just captures demand that already exists.
Digital marketing
The basics of managing advertising budgets
Just as your daily spend can change within your monthly budget. other events occur in PPC accounts without your knowledge
Digital marketing
DNI Case: in one year, more than 125% growth
Digital transformation is a phenomenon that has shaped the way companies interact with the market and their customers. In this
Digital marketing
Improving your online store’s performance
In the increasingly online store’s competitive digital environment, search engine optimization, known as SEO for e-commerce , emerges as a
Digital marketing
Conversational marketing and its applications
Digital transformation is shaping the way we interact with consumers, making conversational marketing a key player in this new scenario. Integrated into omnichannel
Digital marketing
Ad Extensions: Increase Ad Visibility and Engagement for Paid Advertising
Learn about the benefits of ad extensions and the 14 types of ad extensions available in Google Ads. Get started
Digital marketing
 Check your readings regularly
Paid ads may lose their effectiveness over time, or keywords you were targeting with one budget may become more popular
