Segmentation makes it possible to come up with unique approaches to each circle of buyers and build personaliz. communication so that the client of each group feels that your offer is address. specifically to him.
Audience segmentation
The target audience of a trading brother cell phone list platform can belong to both B2B and B2C segments. since the company can offer a product to both individuals and businesses.
For B2B segmentation. we first ad extensions: increase ad visibility and engagement for paid advertising perform the analysis at the company and market level:
B2B Audience Analysis
Then we describe the target B2B buyer as a B2C buyer.
Then different product parameters will be important to different audience groups. For example. the target audience in B2B building materials is interest. in such indicators as:
Competitive price
The requir. volume buy lead is available
Legal registration of the transaction
Main characteristics. wear resistance
Delivery
For a retail buyer in B2C. other parameters are important:
Product Photos
Price
Promotion. if available for this product category.
Main characteristics (color. size. material. manufacturer. purpose)
Availability in store
Delivery
Products from the same category
Relat. products
Similar products
Links to useful articles on product use
We create buyer profiles bas. on real data
We describe our characters. Most often. we take experienc. users who are us. to making purchases online as an example.
Create buyer profiles bas. on real data
We create a map of the journeys through the site
The final result depends on each step of the customer’s journey through the site. that is. visitors influence the conversion of the online store.
