Advertising on Amazon is still relatively unknown to marketers and consumers, but that could be about to change. According to the latest data, Amazon will earn $38 billion from advertising over the next 5 years. If you want to know why this is so successful and what it means for online advertising, read on!
Do you want your content to go viral ?
Click here and learn how to achieve this with our free ebook.
Amazon-advertising-a-5-years-view
The future of Amazon Advertising: What the data says
According to the latest projections from Pivotal Research , advertising on Asia Mobile Number List will reach $38 billion in revenue by 2023. This means that ads will be the biggest growth area for this company.
This is an impressive figure
But experts do not believe it will be enough to catch up with the two giants of the online advertising market : Google and Facebook. However, it will be able to overtake the rest of the competitors and position itself in third place.
As for the reasons for this increase
Greater control . Compared to Google and Facebook , Amazon retains more control over what happens with its advertising. Because it is not its primary revenue stream, it can be much more strategic and not just think about the short term.
More data
Amazon has a unique opportunity when it comes to consumer data. Not only is it the largest online retailer in the world, but it also plays a key role in researching purchasing options: users use it to compare different products, even if they plan to buy them elsewhere.
Amazon Advertising can therefore
Us very specific information about users’ preferences and purchasing habits.
More conversion-oriented
Both Facebook and Google’s search Buy Telemarketing contact list display networks are generalist, meaning that users use them for all kinds of purposes not necessarily related to online shopping. Amazon, on the other hand, is the ultimate marketplace, the site where users go when they are ready to buy. This makes the chances of capturing them in the later stages of the conversion funnel much greater, making advertising even more effective.
Advertising on Amazon for brands
The conclusion is very clear: Amazon Advertising is a solution with a great future, so advertisers should start taking it into account in their pay-per-click strategy , along with other solutions such as Facebook and Google.
