Learn why alt text added to photos and images on websites is important for SEO. How to work with it so that search robots working with AI understand it and improve your website’s visibility. accessibility and profits?
What is alternative text?
Alternative text. or ALT text. can be found in the HTML code of a page. It is simply a textual description of what a photograph. drawing. or graphic is depicting. It is another important source of information that puts published content in the context of the overall intent of the website.
Although marketers often overlook this. every image on a website should have ALT text. By converting images to text. you can better explain to search engines what’s happening on your site and what searchers can expect when they click on the pages displayed in the results.
Using alternative text
In the old days of slow internet. alt text was used to describe an image that was too large for your browser to load and display.
Instead of a photo. you read the ALT text and could imagine what you would roughly see in the image. These days. such situations rarely occur. but they can still occur and the image is still replaced by the alternative text.
In addition to helping search engines. it is absolutely essential for accessibility and for visitors using screen readers.
- Alternative text reveals the content of photos and images to people with visual and other disabilities.
The importance of ALT texts
It’s hard to find a website that’s email list completely free of images and graphics. Alt text translates the content of an image into words. making it accessible to a wider audience. including visually impaired users and search engines. who aren’t yet “smart” enough to recognize each image and its meaning or context.
ALT text is an essential part of your on-page SEO strategy. Doing it right will help your website rank better in image search results.
Keep in mind that alternative text is one of the ranking factors for image searches on Google and as such. depending on the focus of your website. it can greatly contribute to the success of your site.
Many consumers search for loans without paid services and subscriptions products in images before making a purchase in an online store instead of using a standard search engine. Without ALT text optimization. searchers will see fewer of your images. or they won’t see them at all. This can lead to losing out on potential customers.
In addition to improving visibility
In search results. ALT text may have an even more important function: accessibility. Search algorithms now also evaluate whether a website is accessible to everyone. Including people with visual or other disabilities. as well as those using screen readers.
When the alternative text truly usa lists describes what is happening in the image and is not just made up of keywords. users with limited access can also understand the content of the entire web page through it.
For example. You’ll definitely want to include a few screenshots of different situations from web crawlers. And you’ll definitely do better if you describe what the image is about in the. ALT text of each image than if you just write SEO audit for all of them .
