Pay-per-click (PPC) advertising can deliver quick, targeted traffic — but running successful campaigns requires more than just launching ads. To maximize ROI, you must analyze performance using key metrics that tell you what’s working, what’s not, and where to optimize.
Here are the most important metrics to track south korea phone number list when evaluating your PPC campaign results:
1. Click-Through Rate (CTR)
CTR measures how often people click your ad after seeing it. A higher CTR indicates that your ad copy, keywords, and targeting are resonating with your audience.
Formula: (Clicks ÷ Impressions) × 100
If your CTR is low, consider testing new headlines, descriptions, or extensions.
2. Conversion Rate
This shows the percentage of users who complete a desired action (purchase, sign-up, etc.) after clicking your ad.
Formula: (Conversions ÷ Clicks) × 100
A strong CTR but low conversion rate may indicate always obtain explicit consent from recipients landing page or offer issues.
3. Cost Per Click (CPC)
CPC tells you how much you’re paying for each click on your ad. While lower CPCs can be cost-efficient, what matters most is balancing CPC with conversion quality.
Monitor this to avoid overspending on keywords that don’t convert.
4. Cost Per Conversion (CPA)
CPA is one of the most critical metrics — it shows how much you’re spending to gain a customer or lead.
Formula: Total Cost ÷ Conversions
A high CPA can drain your budget quickly. Look for ways to reduce it through better targeting, bidding, or landing page optimization.
5. Quality Score
Google assigns a Quality Score (1-10) based on your ad’s relevance, CTR, and landing page experience. Higher scores can lower your CPC and improve ad placement.
Improve this by aligning keywords, ads, and landing page content.
6. Impression Share
This tells you how often your ads are shown compared phone number iran to how often they were eligible to appear. Low impression share could indicate low bids or budget constraints.
Aim to increase share for high-performing keywords.
Conclusion
PPC success isn’t just about clicks — it’s about conversions, costs, and continuous improvement. By regularly analyzing these key metrics, you gain insights that help fine-tune your strategy, stretch your budget further, and drive better results. Smart advertisers don’t just run ads — they optimize relentlessly.
