What is also important in their strategy: having a clear picture of the broad media and setting up campaigns from there. So not just thinking online! “We also test a lot”, says Marlou. “For example, we occasionally try out a new content section and ask residents via social media what they would like to see there”.
Illustrative Instagram post from the municipality of ‘s-Hertogenbosch about opening up the Parkstroom.
Dare to try and test!
Finally, we asked Marlou for tips on how to become and remain successful as a municipality on gambling databasesocial media. The most important takeaways are:
Start with a vision. Make sure you and your team are clear about what you want to radiate and do an analysis of your target group. This ensures that you are not shooting with a shotgun. Of course, you repeat this step every now and then.
Create balance: diversity in your posts is important. Only posting about topics that you know will do well will not work in the long run. Do you want to post about a difficult topic, such as an important task like the climate? Then try to position the post in such a way that it stays as close to the residents as possible. Previous research has also shown that diversity in posts is necessary
A to appeal to a diverse target group
Do not share messages on social media that are aimed at too small a group or messages that are about too abstract subjects. “For example, asking residents to help form a vision. Residents do not understand what that is about. Social media does not lend itself to these types of messages.”
Dare to try and test. “And dare to let go: for example, we experimented with a podcast for a while. That took a lot of time and yielded little, so we stopped doing that again. The same applies to a number of content sections.”
Be aware that you are competing with thousands of other messages. On average, users only pay attention to your message for 1.2 seconds. caseno email list Is someone waiting for my message? That is always an important question to ask yourself.
And finally, be aware of the limits of a social channel and opt for more suitable offline options if they are available.On the most important social media platform of our country, you want to be visible as a brand. In the coming weeks, WhatsApp will launch ‘channels’ in 150 countries. Both individuals please select another troubleshooter and organizations will soon be able to share content with users who have subscribed to their channel. Channels are separate from the chat function of WhatsApp.
