This platform often uses tricks to beat the competition. For example, TikTok uses ‘heating’ to make videos from certain creators and companies go viral, so that they want to become more active on the platform. Amazon, thanks to large investments, compet other stores out by selling below the purchase price.
Or you simply buy up the competition, like Facebook did with Instagram and WhatsApp. Or Google with YouTube. In other words: The winner takes all !
User Lock-in
The platform meanwhile provides a ‘lock-in’ for users. There is no easy way to switch to another platform, without losing your data or having to invest a lot of time in that switch. A few examples:
You can’t easily go from Android to Apple or vice vers
You have link your Facebook account to all kinds of other apps like Spotify, which prevents you from deleting your Facebook account.
You don’t want to switch to an alternative to Twitter ( sorry, ‘X’ ) or WhatsApp because your network and friends are only on Twitter and WhatsApp. You can’t easily get them to Telegram or Mastodon.
Also a lock-in for companies
Because users are active on such a platform en masse, it is also an interesting place for companies and advertisers. whatsapp lead The platform can lure companies or advertisers with tricks. Such as temporarily more reach via the algorithm or inflat figures about the performance of video, as Facebook did.
Until the point comes that it becomes a lock-in for them and they too will be ‘squeez out’. For example, Facebook’s organic reach was decreasing, making it caseno email list necessary for many companies to buy ads.
Also read: 10 Instagram facts in a row
Social mia subscriptio ns Also a lock-in fo
And in the meantime, users are annoy by what they see on the platform, because it is becoming increasingly full of advertisements. Incidentally, platforms are working on a ‘solution’: paid subscriptions are on the rise . YouTube, Snapchat and X have subscriptions and Meta (Facebook and Instagram) and TikTok how to fix a windows pc that randomly also have far-reaching plans for this.
