When promoting, you want to increase ad visibility and engagement with paid ads to get the most out of your investment. One important strategy you should use is ad extensions.
Ad extensions are a valuable Google Ads tool that helps brands improve visibility and engagement. Learn more about the value of this tool.
Benefits of Ad Extensions
Not sure if it’s worth the time to copy and customize your ad extensions? Here are some benefits you’ll likely get if you take the time to write quality ad extensions.
1. Higher click-through rate
Ad extensions allow you to offer more click options and provide more detailed information to potential customers. The more click options you have, the more attractive your ad can be to the viewer. Additional click options can also help make your ad more relevant to different search queries.
2. More qualified leads
By using ad extensions, you can provide the viewer with more detailed information about your business and what you are advertising. This can help them become more educated buyers. More relevant information can help better prepare prospects to make a purchasing decision or move them further down the sales funnel.
3. More visibility in search results
Because your ads are larger or expanded, they are more prominent in search results. This means that users have more to consider than other ads and organic search results. The sheer size and amount of information can draw a user’s attention to your ad rather than other information presented.
4. Increasing the ad ranking
Google takes into account many factors when ranking your ad. Some of these factors include relevance, click-through rate, and landing page quality. So if you improve your click-through rate with ad extensions, you will naturally improve your ad rank.
5. Improved ROI
Using ad extensions can help lower the c level contact list cost per click for your ads, which means a higher ROI if you nurture and convert those leads. Ad extensions aren’t a magic solution to a lower ROI, but they can significantly increase your ROI if you have a strong strategy in all other aspects of your campaign.
Types of Ad Extensions
When it comes to ad extensions, you have two main options for setting them up: manually and automatically. Most advertisers choose to use manual ad extensions to be able to choose with absolute certainty what will be shown to their potential customers.
You can place ad extensions in an ad group, at the account level, or for one specific campaign. Take some time to explore the different extension china Numbers options to create the ad that works best for your business.
1. Location
These extensions appear on a separate line below the main ad copy. If a user clicks on it, they can get directions or see how far it is from where they are to the business location. Some location extensions include a phone number to make it easier to contact the business when searching on a mobile device.
Advertisers can choose to have Google automatically apply this extension. It’s a smart choice for businesses that have brick-and-mortar locations, such as a restaurant, spa, or other service location.
Other advertisers who have found success using this ad extension include online companies who want to provide additional legitimacy to their ads to instill trust in their customers.
2. Product
Link your Google Merchant account to the registration procedure is carried Google Ads, and you can include product listings in your ads. If your ad uses targeted keywords related to the specific products you sell, this is a smart move because it helps show what you offer rather than just explaining it in the text.
For these extensions to work, you will need detailed ads that sell a specific product category so that the products shown are highly relevant. This will take a little more time, but will likely have a higher click-through rate than regular ads.
