According to research One of the main highlights of the “Social Media 360º” survey is the high growth in views on YouTube of the videos of the brands analyzed. Also in relation to videos, despite their importance in the current scenario, companies continue not to use them as much as expected on Facebook. This is what the study on social networks for the second quarter of 2017 (months of April, May and June) reveals.
The “Social Media 360º”
survey takes place every three months and make amazing demo videos measures the performance of the 100 largest Brazilian brands in terms of number of followers on Facebook, Instagram, Twitter and YouTube. It is carried out by the Digital Media Innovation Center (NiMD) of the Armando Alvares Penteado Foundation (FAAP) in partnership with Socialbakers – a global leader in solutions for optimizing performance on social networks.
Check out the main highlights of the research:
Videos
YouTube continues to gain ground, as create digital marketing financial institutions previous studies have shown. In the second quarter of this year, videos from the top 100 companies had an average of 547,933 views. This number represents about 130,000 more views than the average for the first quarter of 2017 (409,831 views).
The number becomes even more
relevant when compared to the same period contact lists in previous years. In the second quarter of 2016, the average number of views was 224,452, and in 2015, 162,658. This demonstrates how this network is increasingly important for brands and their relationships with their audience.
Regarding video on Facebook, there has not been as according to research much investment from companies as expected. However, the trend towards videos should be prioritized by companies, considering that the new technologies developed on Facebook are providing greater prominence for video posts. In this article, for example, you can see why video should also be a priority in the marketing of Small and Medium Businesses .
The trend of publishing a greater
number of videos on social media, in relation to texts and images, is not yet found among the 100 Brazilian companies with the most interactions on the networks. The sector that publishes the most is the entertainment industry, with a percentage of 25%. The option most used by companies on Facebook is images and also texts with external links to more in-depth content.
social media
has increasingly proven itself to be an
essential media for developing relationships between companies and their audience. With a much greater visual appeal than Facebook, Insta is considered a network to better nurture relationships with customers. Generally with more behind-the-scenes posts or appearing more “personal”, Instagram posts tend to interact more with users and create identification with them.
The platform’s numbers show significant growth. The 100 most representative companies had, on average, 808,444 followers in the first quarter of this year. In the second quarter, the number rose to 901,324.
Access the complete data from the Mídia 360º survey here .
Investing in social media brings continuous growth
These growing numbers demonstrate. How there is an according to research increasing. Amount of interaction between companies and customers on social media. This increase is not limited to just big brands. Social media is essential for all business owners who. Want to stand out in the market and grow. More with the help of digital marketing .
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