The evolution of e-commerce has brought a multitude of opportunities for consumers and merchants, but it has also opened the way for a significant increase in digital fraud attempts. As the sector grows, criminals have become more sophisticated, using increasingly advanced techniques to circumvent security systems. Therefore, it is important to understand how your online retail business can have efficient fraud prevention in 2025.
In the first half of 2023 alone
more than 1 million fraud attempts Fraud prevention a section called creator academy trends were recorded in online stores in Brazil, according to the Fraud Map , a report produced by ClearSale. In terms of value, these scams represent around R$1.2 billion. Despite the numbers still being considered high, there was a 7.8% drop in fraudulent attempts in national e-commerce compared to the same period in the previous year.
In this scenario fraud prevention
has become an essential pillar for security in the digital environment, helping to protect the financial health of e-commerces and increase customer confidence.
The emergence of new technologies
advanced behavioral monitoring and analysis optimize your digital marketing higher engagement tools has been essential to detect suspicious patterns and promote preventive actions, helping to mitigate threats.
In this article, we will explore the main trends in e-commerce fraud prevention in 2025. We will cover how digital security works in the sector, new criminal strategies and the most effective solutions to tackle these problems.
Also check out the retail trends in the first episode of the 2025 ClearCast season: Retail Trends: NRF 2025
The relationship between technology and security in e-commerce
Technological advances have been a great ally in numbers lists preventing Fraud prevention trends fraud in e-commerce. The most modern solutions use Artificial Intelligence to analyze large volumes of data in real time, identifying suspicious patterns and blocking fraudulent transactions before they cause damage.
Cryptography also plays a key role in digital security, ensuring the protection of sensitive consumer and business data. Furthermore, the implementation of blockchain- based systems has proven effective in validating the authenticity of transactions and preventing financial fraud.
Another important factor is the automation of security processes. With tools that integrate multiple layers of protection, retailers can detect threats more accurately and quickly, reducing the number of false positives and improving the user experience.
Top e-commerce fraud trends in 2025
Criminals are constantly developing new forms of attack to bypass the security barriers imposed by companies. While technological advances allow for more agile and efficient e-commerce, they also open up new possibilities for increasingly sophisticated fraud.
Among the main challenges facing the sector are threats such as scams using generative AI, attacks targeting digital wallets, more advanced ransomware and vulnerabilities in APIs. Each of these modalities requires a specific set of mitigation strategies.
Understanding these threats and implementing effective solutions is critical to ensuring a safe and secure shopping environment.
Generative AI-based scams
Generative AI is being exploited by criminals to create more convincing and difficult-to-detect scams. Advanced deepfake models are enabling impersonation, making identity fraud and social engineering even more sophisticated.
Additionally, AI tools are being used to automate large-scale attacks, allowing cybercriminals to develop highly personalized phishing messages . This technology also makes it easier to create fake websites that look virtually identical to the original ones, increasing the success rate of scams.
Preventing these attacks requires
the use of more advanced Fraud prevention trends anti-fraud systems , capable of identifying anomalies and signs of digital manipulation.
