For faster and more effective results with Digital Marketing , a great option is to use paid media in small and medium-sized businesses. We have summarized the main channels in which you can advertise your company and why you should invest.
First, your SME needs to define the persona, or at least the target audience it wants to reach, to understand where to find them on the internet, which channels are normally used and how they can be impacted through paid media.
But do you know what paid media is?
Paid media is basically an advertisement in a 5 warrior women leading digital disruption specific medium . You pay an amount of money so that the content, company or product/service you want is displayed in a privileged way in a specific media.
Before the digital revolution, the main paid media options were television advertising campaigns . However, SMEs found it very difficult to advertise their products or services. This type of advertising is very expensive. Only large companies were able to benefit from the results of advertising campaigns.
This scenario has changed
with the internet and all the facilities of new digital media. Now, using test digital marketing success paid media to advertise your SME is much more practical, effective and cheaper. medium-sized businesses And you have several advertising options, on different channels on the web and which can be done in different ways, depending on what your audience is looking for.
You should know that good organic results on the internet usually take longer to be achieved. However, the use of paid media tends to provide greater effectiveness and increase the chances of you selling more with digital marketing strategies.
Let’s check out the main types
ads and why paid media should be used in small and medium-sized businesses.
Sponsored links
Do you know when you do a search on Google, the contact lists main search engine, and the first results have the word ‘ad’ right below the page link?
These are exactly what sponsored links are
Content featured at the top or right of the screen. In which the company responsible is paying for Google to place it in that privileged position that will guarantee several clicks.
Your company can also create a sponsored links campaign through Google AdWords. Whether it’s to gain more hits on a sales page, generate more leads with a landing page or increase visits to your own website .
It all depends on what you decide
for your advertising campaign. It’s up to you to decide where to direct your campaign and the objective of the campaign (such as lead conversion, direct sales, etc.). You can also target a specific audience using keywords that make sense for your business.
As it is a relatively more complex subject, it is recommended to carry out more in-depth research on the subject and contact a digital marketing agency .
AdWords
AdWords is Google’s advertising platform. It allows you to manage:
YouTube ad campaigns;
Sponsored link campaigns, which are displayed when. A search is performed using the keywords defined by the advertiser.
You can also manage advertisements that appear on websites.
lass=”yoast-text-mark” />>It is one of the most widely used advertising. Platforms by medium-sized businesses companies that want to stand out on. The internet. One of the main reasons for this is the high level of segmentation that AdWords allows. Google itself provides a manual for those who want to advertise on AdWords. You can find this AdWords manual here .
Remarketing
Have you ever searched for a product or service on a company’s website, didn’t buy it, and when you accessed Facebook or other sites on Google you found an ad for exactly what you were looking for?
If you have ever experienced this situation, don’t think it’s some kind of telepathy or just a coincidence. This is actually an example of remarketing. This happens because that company page has a specific tag. Either from Facebook or Google, which will cause everyone who visited the page. Or website to receive related ads immediately after accessing the page.
