A company website If you regularly use social networks and internet search engines, you may have noticed that more and morerelationship-marketing More companies, whether they are big brands or even local ones, are concerned with making relevant and engaging content related to what they produce available on the web.
This content attracts a large number of people
who are interested in the subject and for ios apps on the other hand associate the quality information with the company responsible for its production, making it increasingly well-regarded. In other words, this production of interesting content reflects positively on the image of companies, which boosts the sales of their products.
The use of original content as a way to attract
an a company website audience to your business is one of the main characteristics of Relationship Marketing , also known as Inbound Marketing or Content Marketing. You how to build a successful b2b sales team have probably heard or read these expressions somewhere, considering that it is the most widely used type of digital marketing strategy today.
Even if you are not involved in marketing
just read a little about it and you will realize that Content Marketing strategies are part of people’s routines. After all, you yourself must have read super interesting and contact lists relevant content on social media, liked it and even shared it, and then realized that it was developed by a company, and this must have sparked your interest in learning more about the products and solutions it offers. You may also have noticed that when you search on a web provider, such as Google, about a specific topic, many of the pages highlighted to clarify doubts and problems are from company websites.
This content production that helps solve doubts
a company website problems or shows people opportunities has the main objective of attracting visitors voluntarily to the company’s website, creating a contact base (leads). After this initial attraction, the next step is to develop a relationship with these leads, always nurturing them with new content, until they are considered qualified, that is, with enough information to decide on the purchase.
One of the main differences between
Inbound Marketing and traditional. Or outbound, marketing is that the relationship with. Potential customers is not based on interruptions. Or advertisements that people have no choice about whether they want to see or not. In Relationship Marketing, content production generates real interest in the company, its products and solutions, attracting more and more visitors to the website and, consequently, converting these visitors into contacts that are sales opportunities.
Relationship Marketing in Practice
People’s interests vary greatly and depend. On a number of factors, such as profession, position. Level of education, personal preferences. Therefore, the content produced must be carefully planned. Considering the profiles of people that the company aims to reach. And must also be attractive enough so that even. People who do not fit these profiles are also interested in finding out more about. The opportunities and solutions that the company offers. In relationship marketing, the production of content depends on the. Company that produces it, its objectives and also the profile(s) of customers it intends to attract.
Check out a practical example of the type of content that can be produced:
Company: Institution with professional technical courses
Audience profiles: Young people and adults who a company website intend to enroll in a technical course; young people who are undecided about their future; people who are dissatisfied with their current job/profession;
Content (social media and website/blog posts):
– About the opportunities that the job market offers for those who have completed a professional course;
– Information on how the person identifies which professional area interests them most;
– Reports from professionals about what day-to-day work is like in a given profession;
– Opinions of students enrolled at the institution, and there may also be monitoring of the routine of some students;
– Information about the job market. About the areas that are most in demand in the city. Profiles of professionals they are looking for, which is decisive when hiring.
– Tips on how to write a CV how to behave in job interviews;
– Content that shows that the investment. Made to take a course has a very positive return on the person’s personal and professional life;
– Specific information about the professional areas covered by the course. For example, if you offer 5 courses, each day 1 post on Facebook about a profession.
