We live in a connected and rapidly changing age, this is nothing new. More and more professionals from small and medium-sized businesses (SMBs) are realizing the importance of an online presence and generating leads and sales through digital marketing.
In times of crisis
small business owners are forced to reduce costs record your screen or upload an existing and increase sales to ensure their sustainability. In this context, digital marketing proves to be the perfect solution .
The issue is that many small and medium-sized business owners did not embrace this new reality and now need to make up for lost time, which is why, in 2017, one of the biggest trends is the increase in small and medium-sized businesses in the online market.
If you are an SME professional
looking to enter or update yourself in the world of digital marketing, check out some of the biggest trends in 2017 below.
#1 Video
Video has always been one of the most
engaging formats, even before the internet sales target: discover 3 mistakes that prevent your team from achieving results came along. In recent years, the number of viewers watching videos on the internet has exploded and now surpasses that of television!
If you want to start or increase your brand’s Medium Businesses presence on social media, promote products on your website or improve your content marketing strategy, video is perhaps the best tool, considering the increased options and level of user engagement.
Compared to other formats
information communicated through video has a contact lists much greater tendency to be absorbed by the public, especially when it is conveyed in a human, personal way, turning “boring” subjects such as everyday events in a small business into interesting and engaging content, creating a connection between your brand and your audience.
Video tools and formats are constantly
evolving, such as live video options , for example. Nowadays, it is worth betting on Facebook and YouTube live videos , since live videos are more spontaneous and create greater instant engagement. Another important factor to consider is that 46% of total online video traffic is watched via smartphones or tablets, so it is essential to create videos adapted to this format.
Do you have questions or are you unsure about getting started? Start watching videos from similar companies, follow YouTubers and experts on social media and give it a try!
#TIP
Facebook Live , Youtube Live , Periscope
Content marketing: original
personalized and quality
Content marketing has been one of the most effective ways to attract. Win over and engage target audiences for some years now, and its strategy. Of distributing relevant and valuable content across. Multiple communication channels works very well. It has been delivering increasingly better results, being up to 62% cheaper and 3 times more effective than traditional marketing, and in Brazil, more than 70% of companies already use it.
content marketing is the ideal
way Medium Businesses to achieve financial sustainability, as it is a cheap and efficient way to attract customers and close deals.
But not just any content engages, internet users are already tired of superficial and repetitive content, and a brand that does not offer something relevant and valuable will not be remembered.
Therefore especially for growing businesses
it is necessary to create original, personalized and quality content that adds value and information to people’s daily lives. A big trend today is dense content , which brings concrete, practical, objective, unified and multimedia information (text + video + images + infographics…).
Remember, in content marketing, quality is better than quantity.
