You don’t get a second chance to make a good first impression.
Sending Inmails without an optimized Linkedin profile is like spending money on advertising to send traffic to an unoptimized landing page: it’s a waste of money .
Before sending an InMail make sure you:
Upload a professional profile picture
Add a banner with your value proposition
Add your value proposition in your headline on Linkedin
Put your best posts and links in the Highlights section
Describe your work experience and education
Activate creator mode
Think of your Linkedin profile as the homepage of a website.
Visitors should be able to understand special lead your value in less than 3 seconds.
3. Write concise subjects
When using Inmail, the first thing users see in their inbox is the profile photo and subject.
best practices for inmail subject lines
The average email open rate is around 21.6%, while InMail can result in open rates of 57.5% .
To achieve these rates you need to optimize tr numbers your subject line.
It should be short and direct
inmail subject suggestions
There are 3 strategies you can use:
Use 1 word : Keep it intentionally vague to stimulate curiosity.
Cite a Common Bond: Use Your Relationships to Create Closeness
Mention news : React to recent best practices for inmail news to show you’ve studied.
My favorite is the use of 1 word, because these messages look like they were sent by a colleague.