Even if your business is in a position to employ a full-time in-house SEO team, you may also want to consider the benefits that can be gained from outsourcing SEO before you make your decision.
We have explained in detail the advantages of hiring your own in-house SEO team. So this section will focus only on the pros and cons of outsourcing SEO In-house SEO Team vs Outsourced SEO Team.
Instant Access to Expertise
When you outsource your SEO work to an agency, you instantly gain access to their expertise.
Compared to your own in-house SEO team, you don’t have to spend time training new employees because agencies already have a team of skilled staff who are often highly specialized in their respective fields.
Saving time
When you build your own internal team, you have to spend time recruiting and interviewing candidates to add to your team and organization.
Recruitment can be quite time consuming especially if you want to hire the best in the business.
Whereas with an SEO agency, you don’t have to worry about hiring or turning over employees, because the agency management is responsible for their own staff.
Access to Other Types of Digital Marketing
Most likely a digital agency can also provide other digital marketing services such as social media marketing, web design, PPC, etc.
If you hire an agency to do your SEO, you will email data be able to take advantage of these types of digital marketing when you feel the need.
Whereas when you build your own professional SEO team, you will only have access to SEO-specific services.
For example, if you want to add PPC marketing into the mix, you will need to find an individual who specializes in PPC marketing as it is very different from SEO.
Essential Skills Every SEO Team Needs
Okay, so you know what the roles of a typical SEO team are. However, the people on your team should have at least some general skills, even if these areas of expertise may not be their true specialty on the team.
For example, you can have a content writer 8 best websites to sell products online who also has an understanding of technical SEO and web development.
Common skills that everyone on your SEO team should have include:
- Web design and development
- Content creation
- Digital marketing and promotion
- Link building
Conclusion
Building your own SEO team certainly has many advantages, however, having an in-house team is not ideal for all businesses, especially small businesses and startups that do not have the financial resources.
Before you hire your own team, take the fax database time to think long and hard about whether this is the right decision for you and your business. Remember, having your own team requires commitment and responsibility from you as well.
However, if you have come to the conclusion that this is the right decision, having your own SEO team can put you in a position to outperform and rank higher than your competitors In-house SEO Team vs Outsourced SEO Team.
