Building a five-star SEO team in-house can yield significant results for companies that are in a position to do so How to Build a Reliable SEO Team.
The importance of SEO in any company’s marketing strategy cannot be overstated. But how do you build a great SEO team that can significantly impact your company’s performance in the SERPs?
The truth is, search engine optimization is a highly specialized skill, requiring expertise to truly dominate the SERPs. Having a dedicated team to improve search engine positions and rankings can result in more traffic, clicks, leads, and conversions.
In this article, you’ll learn everything you need to know about creating your own in-house SEO team. We’ll look at the different roles in a typical SEO team, the skills every SEO team needs, and finally look at how to build your own team.
What is an SEO Team?
An SEO team is a group of professionals responsible for improving the visibility and keyword rankings of a website. This includes everything related to SEO such as:
- Conducting keyword research
- Creating content
- Building backlinks
- Improving technical elements of the website
- Monitor SEO performance and rankings
- Keeping up to date with the latest Google algorithm changes
Do You Need to Build an SEO Team?
An experienced SEO team will increase organic traffic to your website, and likely help generate more leads and conversions for your business.
Hiring an SEO team is not a small decision. Before hiring an SEO team, you should carefully evaluate your business’s ability to maintain and support an entire team of professionals for the foreseeable future.
For example, a small startup or local business likely won’t have the financial resources to hire an entire in-house SEO team. For such businesses, it would be more advisable to hire an agency or a digital marketing freelancer .
Medium to large companies are more likely to be in a better position to hire an SEO team to grow their business.
Investing in your own SEO team is a significant financial commitment that should not be overlooked. While having an in-house team can give you greater control and customization over your SEO strategy, it also comes at a substantial cost.
For example, the average salary for an SEO specialist is around $60,000 per year depending on their skills and experience.
Therefore, the total cost of building and maintaining an SEO team can range from $60,000 to a whopping $240,000 per year for a team of 1-4 people. This estimate doesn’t even take into account other potential costs such as training, employee benefits, and overhead costs like office space.
Why Hire an SEO Team?
There are significant advantages to hiring your own in-house SEO team.
If your business is in such a position, here are the benefits of building your own professional SEO team:
Internal Expertise
Unlike when you outsource SEO services or hire an agency, when you build your own team you can keep the expertise within your company.
If you are able to hire people who are top-level experts in the SEO field, this will give you a competitive edge over your competitors. Whereas by hiring an agency or freelancer, their skills and expertise are distributed across all of their clients.
By attracting and retaining the best talent, you add value to your business.
An in-house SEO team will also know your business, competitors, and the industry in general, as opposed to an SEO agency that may serve businesses across multiple industries.
Because of this, they are more likely to get better results because they know the ins and outs of the business and niche.
Stay Up to Date with the Latest SEO Changes
One of the main advantages of creating your own whatsapp number database SEO team is that your business can stay updated with the latest SEO changes, and therefore, adapt your website according to the latest search engine algorithm updates.
When you have a full-time team of SEO professionals, you can assign one or two of them to be responsible for keeping you updated on the latest SEO changes, and communicating this to the rest of the team.
More Control
Building an in-house SEO team gives management more input and control over the business’s SEO and search performance.
When you outsource SEO work to an agency or given the above and understanding that freelancer, you are relying on another person or organization for search performance and results.
If the agency or freelancer suddenly disappears or drops you as a client, you’ll be left with no one to work on your SEO.
Furthermore, company management and teams can work more closely together and can have much more input into the process, thereby eliminating dependence on external parties.
What Are the Roles in an SEO Team?
Now that you know the benefits of building your own team, let’s take a look at the different roles within an SEO team.
SEO Team Leader
The first and also the most critical role in fax database an SEO team is the SEO team leader, also referred to as the SEO director or SEO manager.
