Here is a regular digest from Likeni with the most important, fresh and smart materials.
This week, TikTok sent out brand advertising guidelines and launched a large-scale campaign in Russia, Odnoklassniki improved payment terms for game developers, and Facebook banned anti-vaxxer posts. All the details below.
Number of the week
On October 13, at a presentation, Apple introduced 4 new accurate mobile phone number list smartphones at once: iPhone 12, iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max.
Important fresh
- Facebook and Instagram will stop supporting embedded posts on WordPress sites.
- TikTok has sent out guidelines for brand advertising .
- VKontakte users donated 15 million rubles to charity .
- Odnoklassniki has improved the terms of payments to game developers for advertising placement.
- Forbes rating: Russian 20-year-old millionaires from TikTok .
- VKontakte introduced dynamic tags for key phrases.
- Facebook to ban anti-vaccination ads .
- When is the best time to buy new iPhone models.
- VKontakte launched the “eternal announcements” feature .
- “It all starts on TikTok”: the first large-scale campaign has been launched in Russia.
- Instagram CEO on Three New Ways to Monetize Bloggers
Important smart
How to Develop an Internet Promotion Strategy
In this article, we will talk about the main stages of important news of the week: social media birthdays and zoom scammers developing a digital promotion strategy, which will help you define your goals and not waste your budget.
For whom: for marketers and business owners.
What is the time: 6 minutes.
“Bonus” Mistake: Having Inflated Expectations of Campaign Results
Instagram advertising cannot “cover” poor product quality, delayed delivery, or poor customer service. In other words, launching a campaign is not a panacea for business. That’s why when developing a strategy, set realistic goals that you want to achieve. Create advertising goals based on your business data, such as cost per customer acquisition, average order value, ROI, and so on.
If you’ve run an Instagram campaign before, look at your reports and previous metrics, as well as the ads and creatives that performed best.
For example, ilpatio.ru wanted to increase the cmo email list number of app installations. But instead of creating an advertising campaign for direct installations, they also wanted to inform about their contest, so they created a landing page with the contest and put a button on it to install the app. In our opinion, this is not entirely rational, since people will get lost on the landing page and forget about the app. It is better to use direct promotion without landing pages, directly to the app. And indicate information about the contest in the ad.
Instead of a conclusion
It’s easy to make simple advertising mistakes when launching an Instagram campaign. To avoid this, make sure you have:
- there is a correct strategy with realistic expectations of the desired results;
- The pixel and conversion tracking are set up correctly so you can track your campaign metrics.
Instagram advertising can bring great results. But it takes planning, time, and optimization. Avoiding simple mistakes and taking full advantage of the features Facebook Ads provides will help you achieve the best ROI.
