Once upon a time, there was the story of an e-commerce site. Its design 7 reasons why your was carefully thought out down to the smallest detail and included a series of really impressive products. Categorized by filters and encouraged cross-selling. Its creator spent time and effort implementing the digital marketing strategies necessary to attract visitors to this small e-commerce site. Over time, customers would come to the online store, select the products and place them in the shopping cart. Then, they would abandon it and leave. What could this e-commerce site have done wrong?
Shopping cart abandonment is one of the most exasperating aspects of managing cell phone database an e-commerce business. If you notice a high rate of abandonment at the decisive point of the purchase, you are probably doing something wrong and it is time to take a look at what is happening. To this end, several research organizations such as Experian Simmons, Forrester Research or ComScore have been working for years to get to the bottom of the issue . Over different time periods, the movements of visits to e-commerce stores have been studied and tracked in order to understand the reason why users abandon their shopping carts.
As an example of this, we show you 7 of the most common reasons why customers decide to ‘flee’ from your e-commerce without paying .
1. Shipping costs
The main motivation for online shopping is the convenience of having the items delivered directly to your doorstep . However, the desire can evaporate as soon as you see the excessively high amount of the shipping costs of the transaction. Not only that, but not showing the amount of this fee from the beyond an incentive plan: business data beginning seriously harms transparency. Incurring in a mistake that users hate.
2. Problems in the purchasing process
Simplicity and speed are two words that should encompass every purchasing process. If, on the other hand, obstacles are placed that make the purchase difficult, such as the introduction of forms, impatient customers will abandon the shopping cart. The same will happen if payment options are limited. Many users are forced to leave the site because the e-commerce does not consider Paypal as a means of payment, for example.
3. Safety first.
Almost all users feel comfortable buying from popular websites, but when it comes to smaller e-commerce sites. They are left with doubts. Phishing and other fraudulent activities are rife on the belgium numbers Internet, eager to hunt down victims. Therefore. It is essential to have online trust seals that certify the security of your website. In order to avoid the flight of distrustful customers.
4. Mandatory registration?
There is no doubt that the more information the customer provides through registration. The more you can adjust your e-commerce offers to their preferences. So much so that a registered user is more likely to visit your website again and develop a feeling of loyalty towards the brand . However, the obligation to register when making a purchase is a deterrent for those who only want to buy and leave. Therefore, it is advisable not to make the sale subject to mandatory registration. Always optional, never imposed.
