our brand design is often the first contact a customer has with your company.
How do they perceive your product?
The definition of design that permeates most people’s minds is to the concept of drawing, although the correct definition for the term is project.
The purpose of design is to solve more complex problems than a pretty layout. Its aim is, in fact, to achieve innovative and solutions, whether for your company’s communication or for the development of a product or service.
Want to know how design can be at each stage of your brand?
Strategic Design
We learned earlier that the true concept of design is with the idea of project, right? Therefore, all design is always strategic (we only use the c level contact list term “strategic design” because the original concepts of the word have over time).
In this article, we will show how each stage of development requires the correct definition of the goals to be achieved and the strategies that must be so that the design fulfills its role.
Design applied to your company
To explain step by step how design can and within your campaigns do not deceive or manipulate should be in your company, we will use the example of a fictitious coffee shop: Lound Café.
Imagine that the concept for this coffee shop is an elegant establishment, so that coffee lovers can try different types of preparation by baristas.
Okay, we now have our first concept: how our coffee shop should be seen by people. But for it to be recognized, we brand, right?
Brand and Visual Identity
To convey the concept, the designer seeks saudi phone number theoretical references in studies such as visual syntax. The chosen elements and colors, communication aims to deliver the right message to the right audience.
Taking our fictional coffee shop as an example, imagine what this brand would be like and how it would be possible to reinforce the concepts of elegance and quality.
Now look at the 3 examples below and say which brand would be most appropriate for this business:
In the tests we using the 3 logos, the brand with the most votes was number 02 – and even though it wasn’t your choice, it’s important to realize that each one conveys different feelings.
This is exactly what we to keep in mind when we build a brand: whether its concept is truly with what the public perceives about it.
In addition to the brand or logo, the visual identity is made up of other elements such as typography, photos, color palette, illustrations that help to compose and enrich a company’s visual materials, always keeping in mind the message that it wants to convey.
But so far, we’ve only on the tip of the iceberg when it comes to brand building.
Branding
A strong brand to communicate correctly with its target audience. The brand or logo is very important, but it is not everything. When we talk about branding, we are addressing other intangible aspects of a brand, but which reveal the company’s positioning.
It is important, first of all, to map the brand’s points of contact. Customers, suppliers, strategic partners, decision makers in the purchase. Carefully choose the content that your company will address. The tone of voice that will be to convey this message. The most appropriate channels to speak to your personas.
Good branding work will align consumer expectations with the value the company delivers. That’s why we use the iceberg analogy. Beneath the water is what the company really is and at the tip. How the company is seen by the general public.
